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What is dunnhumby Price?

As competition intensifies in the retail sector, businesses face the daunting task of preserving healthy profit margins while contending with continuous price reductions. To succeed and avoid falling into the harmful trap of excessively lowering prices, retailers must focus on improving customer perceptions of their pricing and promotional efforts without making drastic cuts. Dunnhumby undertakes an in-depth evaluation of existing approaches to identify the most successful strategies for navigating this competitive environment. This analysis equips retailers with the insight needed to refine their pricing models, which can lead to increased margins, higher profits, and improved promotional effectiveness while positively influencing customer value perception. Managing evolving customer expectations around pricing is already a complex challenge, and the added pressure of achieving business goals makes it even more formidable. Dunnhumby Price offers retailers the tools necessary to make informed pricing adjustments and anticipate future market trends. By utilizing Customer Data Science, it recommends optimal base prices, which helps to build customer trust, boost perceived value, and generate substantial business outcomes. Furthermore, this strategic alignment between pricing and customer expectations ultimately fosters an environment conducive to ongoing growth and prosperity for retailers.

What is PGP?

Establishing the perfect pricing for your products is made easier with PGP, the price management tool designed to help you determine the appropriate price for each item, ultimately enhancing sales and increasing overall business profitability. Start by identifying items that are undervalued and could see a sales boost with a price adjustment, while also examining high-cost products to pinpoint those that may deter potential buyers. PGP allows you to project the financial benefits that could arise from fine-tuning your pricing strategies, providing a clear overview of potential outcomes. The setup process for PGP is simple; all you need to do is enter your product information alongside competitor prices, and the software will create an AI model that reflects customer perceptions of value and sensitivity to pricing. This all-encompassing method not only recommends the best price for each product but also forecasts the expected financial results, empowering you to make well-informed decisions that drive business growth. Utilizing PGP enables you to adeptly maneuver through the intricate world of pricing, ensuring that your offerings are strategically optimized for maximum market impact, while also giving you valuable insights into customer behavior and preferences.

Media

Media

Integrations Supported

Commanders Act
FuseCommander
TrustCommander

Integrations Supported

Commanders Act
FuseCommander
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

dunnhumby

Date Founded

1989

Company Location

United Kingdom

Company Website

www.dunnhumby.com/retailers/price-promotions/

Company Facts

Organization Name

PREXUS pricing consulting

Date Founded

2007

Company Location

Colombia

Company Website

by.prexus.co

Categories and Features

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Categories and Features

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

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