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What is e-X Advertising Intelligence Platform?

The e-X Advertising Intelligence Platform combines one of the most extensive digital media presences worldwide with proprietary audience insights and advanced technology, all designed to boost the success of digital advertising initiatives. It is meticulously developed to meet and exceed the demands of contemporary advertisers. By encompassing every facet from creative development and ad positioning to performance analysis, it enables us to provide: high-impact creative formats that offer consistent performance across different media and devices, accurate targeting to engage relevant audiences on a broad scale, ad placement across various screens in premium environments, and uniform metrics that apply to all advertising formats. Our contextualization engine is a notable industry leader, functioning at the page level to understand the interests and intentions associated with each visit on our platform. By utilizing distinctive, interest-centered audience data, we equip advertisers to pinpoint and engage the appropriate audiences, thereby enhancing the modeling, targeting, and optimization of their online campaigns with impressive efficiency. Furthermore, our platform not only improves advertising efficacy but also cultivates a stronger connection between brands and their intended consumers, fostering an environment of mutual engagement and brand loyalty. Through this innovative approach, advertisers can achieve unprecedented results in their campaigns.

What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

Media

Media

Integrations Supported

DV Publisher Suite
Commanders Act
FuseCommander
Illuma
LiveRamp
Madyourself
Oracle Cloud Infrastructure
ParkAve
PubMatic
Salesforce
TrustCommander

Integrations Supported

DV Publisher Suite
Commanders Act
FuseCommander
Illuma
LiveRamp
Madyourself
Oracle Cloud Infrastructure
ParkAve
PubMatic
Salesforce
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Exponential

Date Founded

2001

Company Location

United States

Company Website

exponential.com/e-x-advertising-platform/

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Categories and Features

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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