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What is e-X Advertising Intelligence Platform?

The e-X Advertising Intelligence Platform combines one of the most extensive digital media presences worldwide with proprietary audience insights and advanced technology, all designed to boost the success of digital advertising initiatives. It is meticulously developed to meet and exceed the demands of contemporary advertisers. By encompassing every facet from creative development and ad positioning to performance analysis, it enables us to provide: high-impact creative formats that offer consistent performance across different media and devices, accurate targeting to engage relevant audiences on a broad scale, ad placement across various screens in premium environments, and uniform metrics that apply to all advertising formats. Our contextualization engine is a notable industry leader, functioning at the page level to understand the interests and intentions associated with each visit on our platform. By utilizing distinctive, interest-centered audience data, we equip advertisers to pinpoint and engage the appropriate audiences, thereby enhancing the modeling, targeting, and optimization of their online campaigns with impressive efficiency. Furthermore, our platform not only improves advertising efficacy but also cultivates a stronger connection between brands and their intended consumers, fostering an environment of mutual engagement and brand loyalty. Through this innovative approach, advertisers can achieve unprecedented results in their campaigns.

What is Etology?

Maximize your advertising return on investment by strategically leveraging the most effective traffic sources available. At Etology, we boast an extensive network that produces over a billion impressions daily, setting us apart from other platforms by ensuring that these impressions come from users who are already interested in products or services that match your advertising objectives. Advertising video-related content to an audience that lacks investment interest is futile, just as promoting dating services to unrelated site visitors proves ineffective. By tailoring each ad purchase and selecting specific placements, you can guarantee that your advertisements reach the most appropriate consumers. This method not only improves customer engagement with ads that genuinely resonate with them but also results in real sales for your business. Our commitment to quality is exemplified by our diligent vetting process for new publishers, which helps maintain the integrity of our platform. The esteemed publishers within our network deliver traffic across a multitude of operating systems, geographic regions, time zones, mobile devices, carriers, and social demographics, allowing for a broad reach. Furthermore, by harnessing these resources effectively, advertisers can expect to attain exceptional outcomes while building meaningful relationships with their target audience. In addition, our continuous effort to analyze campaign performance allows us to refine strategies and further enhance effectiveness.

Media

Media

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Exponential

Date Founded

2001

Company Location

United States

Company Website

exponential.com/e-x-advertising-platform/

Company Facts

Organization Name

Etology

Date Founded

2005

Company Location

United State

Company Website

www.etology.com/advertisers/

Categories and Features

Categories and Features

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