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What is e-X Advertising Intelligence Platform?

The e-X Advertising Intelligence Platform combines one of the most extensive digital media presences worldwide with proprietary audience insights and advanced technology, all designed to boost the success of digital advertising initiatives. It is meticulously developed to meet and exceed the demands of contemporary advertisers. By encompassing every facet from creative development and ad positioning to performance analysis, it enables us to provide: high-impact creative formats that offer consistent performance across different media and devices, accurate targeting to engage relevant audiences on a broad scale, ad placement across various screens in premium environments, and uniform metrics that apply to all advertising formats. Our contextualization engine is a notable industry leader, functioning at the page level to understand the interests and intentions associated with each visit on our platform. By utilizing distinctive, interest-centered audience data, we equip advertisers to pinpoint and engage the appropriate audiences, thereby enhancing the modeling, targeting, and optimization of their online campaigns with impressive efficiency. Furthermore, our platform not only improves advertising efficacy but also cultivates a stronger connection between brands and their intended consumers, fostering an environment of mutual engagement and brand loyalty. Through this innovative approach, advertisers can achieve unprecedented results in their campaigns.

What is Traffic Roots?

Traffic Roots provides a specialized programmatic advertising platform designed specifically for agencies, media buyers, and brands, highlighting the uniqueness of its services compared to others in the market. Utilizing the Traffic Roots DSP, advertisers can accurately reach their desired audience while benefiting from real-time campaign updates and performance monitoring. Witness a rapid increase in website traffic and user interaction, as our sophisticated ad targeting techniques effortlessly connect you with consumers. Maintain your brand's visibility in the digital realm by showcasing advertisements on well-known apps and lifestyle magazines. Our extensive media coverage spans various interests, catering to everything from mainstream news to specialized topics such as CBD, cannabis, politics, and even charming animals. As a dynamic and innovative advertising technology company, Traffic Roots is committed to boosting revenue within the digital ecosystem, especially in the cannabis industry. Our dedication to developing, revolutionizing, and refining technology at a significant scale distinguishes us as pioneers in the field of innovation. By consistently evolving and broadening our services, we aim to address the varied demands of our clients and adapt to the shifting dynamics of the marketplace, ensuring we remain a step ahead in this competitive landscape. Embrace the future of advertising with Traffic Roots, as we redefine the possibilities of digital marketing.

Media

Media

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

Integrations Supported

DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Exponential

Date Founded

2001

Company Location

United States

Company Website

exponential.com/e-x-advertising-platform/

Company Facts

Organization Name

Traffic Roots

Date Founded

2016

Company Location

United States

Company Website

trafficroots.com/advertising/

Categories and Features

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