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What is eCHO?
With eCHO's Truth-in-B2B-Intent, Company Velocity equips savvy B2B and Account Based Marketers to adeptly generate and rank account lists informed by intent and engagement within their technology ecosystems. Given the prolonged nature of the B2B Sales Cycle, it becomes paramount for Sales and Marketing teams to collaborate seamlessly, facilitating interactions across various departments. Moreover, effective decisions regarding which accounts and locations to engage must be made judiciously to maximize impact. Surely, a more efficient method to navigate this process must exist. Envision the ability to connect with your customers before they contemplate leaving and reaching out to prospective clients before they consider your competitors. This is exactly where eCHO's Truth-in-B2B-Intent shines, providing the predictive insights needed through topic Velocity, enabling you to prioritize accounts for engagement effectively and consequently shorten the overall sales cycle. By correlating your CRM data with intent signals, eCHO Truth-in-B2B-Intent produces invaluable predictive insights that can revolutionize your marketing tactics. This cutting-edge approach not only refines your decision-making process but also fosters deeper, more impactful interactions with your target audience, ultimately leading to enhanced business relationships and increased sales opportunities.
What is Affinity Answers?
Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.
Integrations Supported
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Integrations Supported
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
180byTwo
Date Founded
2017
Company Location
United States
Company Website
180bytwo.com
Company Facts
Organization Name
Affinity Answers
Company Location
United States
Company Website
www.affinityanswers.com/data/
Categories and Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Categories and Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring