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What is etracker?

Etracker, a tracking expert located in Hamburg, Germany, specializes in push notification marketing and web analytics. Their software-as-a-service offerings empower marketers to fully leverage their data while adhering to EU data protection laws. With these tools, understanding your users becomes straightforward, allowing for the creation of effective marketing strategies. Additionally, etracker provides valuable insights that help optimize user engagement and campaign performance.

What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

Media

Media

Integrations Supported

Varify.io
Commanders Act
FuseCommander
Magento
OXID eShop
Shopify
TrustCommander
VersaCommerce
WordPress

Integrations Supported

Varify.io
Accutics
Labrador CMS

API Availability

API Availability

Has API

Pricing Information

$19.00
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

etracker

Date Founded

2000

Company Location

Germany

Company Website

www.etracker.com

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Categories and Features

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Web Analytics

Not specified

Categories and Features

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