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What is etracker?

Etracker, a tracking expert located in Hamburg, Germany, specializes in push notification marketing and web analytics. Their software-as-a-service offerings empower marketers to fully leverage their data while adhering to EU data protection laws. With these tools, understanding your users becomes straightforward, allowing for the creation of effective marketing strategies. Additionally, etracker provides valuable insights that help optimize user engagement and campaign performance.

What is PlotProjects?

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

Media

Media

Integrations Supported

FuseCommander
Magento
OXID eShop
TrustCommander
Varify.io
VersaCommerce
WordPress

Integrations Supported

Airship
CleverTap
Leanplum
Marigold Engage
Mixpanel
OneSignal
SafeGraph
Segment
Shopgate
TargetEveryOne
Unacast
dotdigital Engagement Cloud
mParticle

API Availability

API Availability

Has API

Pricing Information

$19.00
Free Version
Free Trial Offered?

Pricing Information

$100 per month
Free version available and custom pricing options for small business and enterprise.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

etracker

Date Founded

2000

Company Location

Germany

Company Website

www.etracker.com

Company Facts

Organization Name

PlotProjects

Date Founded

2011

Company Location

Netherlands

Company Website

www.plotprojects.com

Categories and Features

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Web Analytics

Not specified

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Geofencing

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Personalization
Push Notifications
Reporting / Analytics

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

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