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What is exaudi Audience Platform?

The exaudi Audience Platform offers an intuitive and efficient method for accessing and managing user data, tailored to meet your unique goals. It facilitates the creation of audience segments derived from a diverse array of attributes. You can monitor user interactions within these segments over time, adjust their configurations, expand them, and integrate them with multiple external platforms. With the exaudi Audience Platform, real-time modifications to segment structures are possible, alongside the generation of comprehensive reports that can be shared with clients while adhering to strict privacy standards. This platform is not only designed for immediate deployment but also ensures robust stability and security, all while being exceptionally flexible to adapt to your changing business requirements and market trends. Backed by our expertise and state-of-the-art technology, it is also primed to integrate AI algorithms for improved features and insights. Furthermore, the exaudi Audience Platform enables you to maintain a competitive edge in a rapidly changing landscape by supporting ongoing refinement of your audience strategies, thereby enhancing your overall marketing effectiveness.

What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

Media

Media

Integrations Supported

Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

Integrations Supported

Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Neodata Group

Date Founded

2003

Company Location

Italy

Company Website

www.neodatagroup.com/en/solutions/exaudi-audience-platform/

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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