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What is excentos Workbench?

Excentos Product Guides skillfully guide customers through a series of simple questions to pinpoint the most suitable products for their specific requirements. By offering an engaging shopping experience, you enable your customers to uncover which items best match their tastes and preferences. Crafting your own Product Guide within the Excentos Workbench is a straightforward process that consists of just five simple steps. Nonetheless, navigating product data can often be challenging, as it is sometimes inaccurately presented or difficult to interpret online. Our cutting-edge AI Data Trainer technology empowers you to improve your product data by adding meaningful attributes. Utilize your expertise to classify existing product information with an array of qualities, features, or other pertinent attributes. Moreover, you can create fresh attributes founded on your specialized knowledge and insights regarding the products. For example, you could establish a variety of style attributes for different coat types, highlighting the diversity and richness of your product range. This method not only enhances the shopping journey but also guarantees that customers receive personalized recommendations that genuinely reflect their unique preferences and desires. Ultimately, this level of customization fosters a deeper connection between the customer and the products they choose.

What is Mapp Marketing Cloud?

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Media

Media

Integrations Supported

Data Virtuality
Everest
Flutter
Google Tag Manager
Infobip
Kameleoon
Lytics
Magento
Mitto SMS
Nosto
Segment
Shopify
Shopware
Sinch
Trustpilot
Usercentrics
VWO Engage
WordPress
Zapier

Integrations Supported

Data Virtuality
Everest
Flutter
Google Tag Manager
Infobip
Kameleoon
Lytics
Magento
Mitto SMS
Nosto
Segment
Shopify
Shopware
Sinch
Trustpilot
Usercentrics
VWO Engage
WordPress
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$269 per month
Free Trial Offered?
Free Version

Pricing Information

$3050/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

excentos

Date Founded

2007

Company Location

Germany

Company Website

www.excentos.com/en/workbench

Company Facts

Organization Name

Mapp

Date Founded

2016

Company Location

United Kingdom

Company Website

mapp.com

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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