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What is finmid?

finmid is a comprehensive embedded lending platform empowering digital businesses to launch and scale financing solutions across more than 30 European markets with ease, bypassing regulatory hurdles and multiple provider complexities. It caters to a wide range of sectors including restaurants, landlords, and e-commerce sellers by providing versatile financing products such as pre-approved cash advances, term loans up to €5 million, and invoice financing with payment terms up to 180 days. finmid’s proprietary underwriting approach assesses risk at the portfolio level using real-time sales performance data rather than traditional credit scores, maximizing customer eligibility and enabling dynamic pricing tailored to individual risk profiles. Customers benefit from a frictionless financing experience featuring no application process, a simple three-click acceptance flow, and rapid fund disbursement within 24 hours. The platform supports quick deployment via hosted iframe embedding, allowing businesses to launch in days, while also offering robust APIs for fully customized lending experiences at scale. finmid’s clients have seen measurable impact with a 31% revenue boost, a 45% increase in sales, and an 88% improvement in customer retention rates. The platform’s flexible infrastructure supports seamless integration and scaling, helping marketplaces, vertical SaaS providers, and platforms expand their capital offerings effortlessly. Leading European companies such as Glovo and Your.Rentals rely on finmid for its geographic breadth and customer-centric solutions. With dedicated support and developer resources, finmid acts as a trusted partner in fueling growth through embedded finance. By unlocking access to flexible credit, finmid enables platforms to deepen customer relationships and accelerate their business success.

What is Softloans?

Softloans technology equips various platforms, such as payment processors, marketplaces, marketing agencies, and logistics firms, with the capability to offer financial solutions to their business clients. By granting access to vital working capital, businesses can enhance the success of their clients while simultaneously creating a new revenue stream through commissions on each loan processed. This versatile solution is engineered for rapid implementation across Europe and beyond. By decreasing the likelihood of false rejections in loan applications, Softloans boosts profitability for lenders. Designed for assessments of both individuals and corporations, it provides unique benefits like detecting risky behaviors, including gambling, and analyzing the financial situations of users. It also delivers crucial insights into the relationships between customers and suppliers, enabling thorough analysis of both operational and financing cash flows. Overall, this technology cultivates a more informed lending landscape, promoting advantages for both lenders and borrowers while fostering a supportive ecosystem for financial growth.

Media

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Media

Integrations Supported

Google Ads
Shopify
Stripe

Integrations Supported

Google Ads
Shopify
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

finmid

Date Founded

2021

Company Location

Germany

Company Website

finmid.com

Company Facts

Organization Name

Softloans

Date Founded

2022

Company Location

Lithuania

Company Website

softloans.io

Categories and Features

Categories and Features

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