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What is greymatter?

Greymatter, a comprehensive Full Lifecycle CRM, is often referred to as a FL-CRM (pronounced "fulcrum"), serving as a crucial tool that alleviates the burdens associated with administrative tasks while acting as a central pivot for efficiency. This innovative solution effectively dismantles the outdated barriers found in conventional Higher Education systems. By enabling Universities and Colleges to aggregate data, monitor and evaluate engagement, conduct meaningful analyses, and enhance connections with various stakeholders, Greymatter plays a vital role in fostering relationships. These stakeholders include not only prospects, applicants, and current students but also alumni, donors, and partners. Moreover, Greymatter contributes to the improvement of community and business relations by promoting corporate learning initiatives and facilitating data-sharing programs centered on academic success. Ultimately, it streamlines the management of not just applicants but also counselors and coaches, creating a cohesive ecosystem for educational institutions.

What is Fulcrum?

Transform your customer interactions by collecting real-time data on user behavior, which allows you to provide personalized messages and recommendations tailored to your audience. Utilizing Fulcrum, you can create immediate experiences that enhance customer engagement, cultivate brand loyalty, and increase conversion rates. This versatile platform is designed for digital agencies, marketing teams, sales departments, and more, making it easier to segment customers for customized experiences across multiple marketing channels. For example, Fulcrum can present content suggestions that not only link customers with your brand but also help sustain their loyalty over time. Furthermore, by personalizing campaign experiences in real-time, Fulcrum fosters more pertinent interactions that drive conversions through an automated framework. By harnessing AI, Fulcrum adeptly identifies and engages both known and unknown users, promoting deeper engagement and enhancing conversion results. In addition to these features, this innovative approach enables businesses to respond quickly to changing customer demands and preferences, ultimately leading to a more effective and dynamic marketing strategy. With the ability to adapt and evolve, companies can stay ahead in a competitive landscape while consistently meeting their customers' evolving needs.

Media

Media

Integrations Supported

Datanomix
Dynamics 365 Customer Insights
Dynamics 365 Customer Service
Microsoft 365
Microsoft Dynamics 365
Microsoft Power Platform
Salesforce

Integrations Supported

Datanomix
Dynamics 365 Customer Insights
Dynamics 365 Customer Service
Microsoft 365
Microsoft Dynamics 365
Microsoft Power Platform
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$5,000 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Frequency Foundry

Date Founded

2013

Company Location

United States

Company Website

frequencyfoundry.com/solution/greymatter-higher-education-crm/

Company Facts

Organization Name

Fulcrum

Company Location

United States

Company Website

fulcrumsaas.com

Categories and Features

Higher Education

Admissions Management
Alumni Management
Assessment Management
Curriculum Management
Faculty / Staff Management
Financial Aid Management
Fundraising Management
Housing Management
Scheduling
Student Information / Records
Student Portal

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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