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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is EasyDMP?

A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

Squadata

Company Location

France

Company Website

www.squadata.net/en/data-management-platform/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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