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What is iPresso?

iPresso is an all-in-one platform designed to simplify workflows, improve your services with customized communication, assist in the Customer Journey, and offer professional guidance, which in turn greatly enhances your team's productivity. While technology aims to serve everyone, Marketing Automation is specifically crafted for a targeted audience of marketers, entrepreneurs, and designers. We believe you are in search of a tool that is not only effective but also straightforward and free of unnecessary complications. iPresso is committed to being user-friendly, flexible, and easy to integrate into your existing systems. The foundation of our platform is built on the idea that, given that roughly 30% of our lives is spent at work, we should aim to create something truly outstanding. We go beyond just automation; we prioritize industry insights, customer-centric support, meaningful analytics, smooth integration, and continuous innovation to ensure that every element of your experience is remarkable. In conclusion, iPresso enables you to excel in a competitive environment, fostering both your productivity and creative potential while also offering valuable resources for ongoing improvement.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

Salesforce
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Desktop.com
Eloqua
FullContact
Google Analytics
Joomla!
LinkedIn
Marketo
Pipedrive
Salesforce Data Cloud
Salesforce Marketing Cloud Account Engagement
SlideShare
SnapEngage
VWO Insights
WordPress
Zendesk
Zoho CRM

Integrations Supported

Salesforce
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Desktop.com
Eloqua
FullContact
Google Analytics
Joomla!
LinkedIn
Marketo
Pipedrive
Salesforce Data Cloud
Salesforce Marketing Cloud Account Engagement
SlideShare
SnapEngage
VWO Insights
WordPress
Zendesk
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

$195.00/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

encja.com

Date Founded

2008

Company Location

Poland

Company Website

ipresso.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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