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Ratings and Reviews 0 Ratings
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What is iion?
iion acts as a robust platform for gaming advertisements, connecting brands with game developers in diverse gaming settings. This service allows advertisers to implement seamless advertising campaigns through an easy-to-use self-service interface, enabling them to engage with audiences both in-game and in their larger environments. For game publishers, the fusiion solution provided by iion significantly boosts revenue possibilities by offering access to premium branded advertisements through global partnerships, which leads to higher CPMs. It enhances the in-game advertising landscape by integrating brands effortlessly into the gameplay experience, while also providing ad placements in areas surrounding and outside of the games, thus amplifying visibility. The recent partnership with PubMatic's OpenWrap adds to the monetization opportunities for game publishers by expanding their network of potential advertisers. iion's mission is to simplify the game advertising process by unifying campaigns across the entire gaming experience, enabling brands to utilize innovative and impactful engagement techniques. This focus not only improves advertising efficiency but also enhances the overall experience for gamers, creating a win-win situation for all parties involved. Additionally, the platform continually seeks to evolve its strategies to better serve the dynamic needs of the gaming industry.
What is Amazon Unified Ad Marketplace (UAM)?
Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.
Integrations Supported
Amazon Ads
Amazon Transparent Ad Marketplace (TAM)
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
Prebid
PubMatic
Sharethrough
Sovrn
Integrations Supported
Amazon Ads
Amazon Transparent Ad Marketplace (TAM)
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
Prebid
PubMatic
Sharethrough
Sovrn
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
iion
Date Founded
2019
Company Location
Australia
Company Website
www.iion.io
Company Facts
Organization Name
Amazon
Date Founded
1994
Company Location
United States
Company Website
aps.amazon.com/aps/unified-ad-marketplace/
