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What is iion?

iion acts as a robust platform for gaming advertisements, connecting brands with game developers in diverse gaming settings. This service allows advertisers to implement seamless advertising campaigns through an easy-to-use self-service interface, enabling them to engage with audiences both in-game and in their larger environments. For game publishers, the fusiion solution provided by iion significantly boosts revenue possibilities by offering access to premium branded advertisements through global partnerships, which leads to higher CPMs. It enhances the in-game advertising landscape by integrating brands effortlessly into the gameplay experience, while also providing ad placements in areas surrounding and outside of the games, thus amplifying visibility. The recent partnership with PubMatic's OpenWrap adds to the monetization opportunities for game publishers by expanding their network of potential advertisers. iion's mission is to simplify the game advertising process by unifying campaigns across the entire gaming experience, enabling brands to utilize innovative and impactful engagement techniques. This focus not only improves advertising efficiency but also enhances the overall experience for gamers, creating a win-win situation for all parties involved. Additionally, the platform continually seeks to evolve its strategies to better serve the dynamic needs of the gaming industry.

What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

Media

Media

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
Prebid

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

iion

Date Founded

2019

Company Location

Australia

Company Website

www.iion.io

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Categories and Features

Ad Networks

Not specified

Categories and Features

Ad Server

Not specified

Display Advertising

Not specified

Game Monetization

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

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