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What is inPowered?

Utilize AI's potential to automatically identify your most effective content while exploring cost-efficient audiences through a variety of paid advertising channels. By encouraging user engagement, you can determine which pieces of content yield the results you seek, accompanied by automated reports highlighting the highest-performing content sorted by specific outcomes. Additionally, identify affordable audiences for your content on paid platforms by harnessing predictive analytics and optimizing for various elements such as creative aspects, audience preferences, demographics, devices, and channels. Remove the guesswork involved in targeting strategies for different advertising platforms; instead, let our AI thoroughly examine your content, providing custom audience suggestions based on performance metrics that have proven effective for similar types of content. After selecting your desired outcome, our AI will not only forecast but also test and refine each content piece against numerous variables, guaranteeing that you achieve the most budget-friendly results possible—transforming your advertising approach into a robust, data-driven strategy. This groundbreaking method not only improves your targeting accuracy but also significantly boosts your marketing ROI, ensuring your efforts are both effective and efficient in reaching the right audience. By embracing these advanced tools, you'll position your brand for success in an increasingly competitive marketplace.

What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

Media

Media

Integrations Supported

ASTRAD DSP
AT Internet
AnyTrack
BOSCO
BeMob
Bidtellect
Black Crow AI
Brax
Bright Analytics
CPV Lab Pro
Meltano
Nexoya
Sitejet
TapClicks
ThriveTracker
Voluum
Voluum DSP
Xplenty
wecantrack

Integrations Supported

ASTRAD DSP
AT Internet
AnyTrack
BOSCO
BeMob
Bidtellect
Black Crow AI
Brax
Bright Analytics
CPV Lab Pro
Meltano
Nexoya
Sitejet
TapClicks
ThriveTracker
Voluum
Voluum DSP
Xplenty
wecantrack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

inPowered

Date Founded

2014

Company Location

United States

Company Website

inpowered.ai/about/

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.outbrain.com

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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