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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is Adobe Experience Platform?

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

Media

Media

Integrations Supported

Adobe Audience Manager
Adobe Experience Agent Orchestrator
Amplitude
AppLovin
Canopy
Databricks Data Intelligence Platform
Forsta
Foursquare
GrowthLoop
Herow
Kameleoon
MENU
Nami ML
RevenueCat
Scuba
Snowflake
VK
White Label Loyalty
ZineOne

Integrations Supported

Adobe Audience Manager
Adobe Experience Agent Orchestrator
Amplitude
AppLovin
Canopy
Databricks Data Intelligence Platform
Forsta
Foursquare
GrowthLoop
Herow
Kameleoon
MENU
Nami ML
RevenueCat
Scuba
Snowflake
VK
White Label Loyalty
ZineOne

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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Segment

Twilio

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