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What is mPromo?

In today's fast-paced business environment, it is essential for sales teams to have quick access to critical information to make significant business decisions while on the go. By merging trade promotion management (TPM) with customer relationship management (CRM) systems, companies can accelerate their decision-making processes, enhance productivity, and elevate customer service. mPromo (Mobile Trade Promotion Management), a solution developed on the SAP Mobile Platform, provides field agents with the tools they need to effectively plan, implement, and oversee trade promotion initiatives. The benefits of mobility support immediate decision-making, making it easier to arrange and negotiate promotional events with clients efficiently. Moreover, mPromo facilitates what-if analyses, tracks compliance with promotions, and offers valuable feedback to management. It is also worth noting that negotiations between supplier sales teams and retail representatives often depend on outdated or irrelevant data, which can obstruct effective decision-making. This underscores the importance of a real-time data solution like mPromo, which not only improves promotional strategies but also ensures better results, ultimately leading to a more competitive edge in the market. Enhancing communication and access to information further empowers sales teams to respond to market changes swiftly and effectively.

What is Accenture Cloud Trade Promotion Management?

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

Media

Media

Integrations Supported

Arbortext
Avnio
Callsign
Data Secure
HyperVerge
Informatica Persistent Data Masking
Ionic Machina
Itron Enterprise Meter Data Management
Lative
Nutanix Files Storage
OpenText Core Share
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
Oracle Digital Assistant
Oracle Partner Relationship Management
PTC WebShip
StereoLOGIC
Verbio

Integrations Supported

Arbortext
Avnio
Callsign
Data Secure
HyperVerge
Informatica Persistent Data Masking
Ionic Machina
Itron Enterprise Meter Data Management
Lative
Nutanix Files Storage
OpenText Core Share
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
Oracle Digital Assistant
Oracle Partner Relationship Management
PTC WebShip
StereoLOGIC
Verbio

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$120 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mindtree

Company Location

United States

Company Website

www.mindtree.com/insights/resources/mpromo-end-end-trade-promotion-management

Company Facts

Organization Name

Salesforce AppExchange

Company Location

United States

Company Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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