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What is mPromo?

In today's fast-paced business environment, it is essential for sales teams to have quick access to critical information to make significant business decisions while on the go. By merging trade promotion management (TPM) with customer relationship management (CRM) systems, companies can accelerate their decision-making processes, enhance productivity, and elevate customer service. mPromo (Mobile Trade Promotion Management), a solution developed on the SAP Mobile Platform, provides field agents with the tools they need to effectively plan, implement, and oversee trade promotion initiatives. The benefits of mobility support immediate decision-making, making it easier to arrange and negotiate promotional events with clients efficiently. Moreover, mPromo facilitates what-if analyses, tracks compliance with promotions, and offers valuable feedback to management. It is also worth noting that negotiations between supplier sales teams and retail representatives often depend on outdated or irrelevant data, which can obstruct effective decision-making. This underscores the importance of a real-time data solution like mPromo, which not only improves promotional strategies but also ensures better results, ultimately leading to a more competitive edge in the market. Enhancing communication and access to information further empowers sales teams to respond to market changes swiftly and effectively.

What is Revya?

Revya specializes in the recovery of deductions and the management of trade promotions for consumer packaged goods (CPG) brands that distribute through multiple channels. The company adeptly acquires the weekly UNFI backup, alongside intricate K-Solve data from KeHE, and organizes each entry meticulously by chargeback category while also linking promotional entries to their corresponding authorizations. It ensures the accuracy of shortage claims by cross-verifying them with the bill of lading and proof of delivery, and it systematically files any discrepancies within the dispute periods set by each distributor. In planning, Revya assesses promotions using incremental case sales derived from historical scan data, adjusting for potential cannibalization, and calculates the delivered cost, yielding a detailed report on the true cost of service per channel, which includes the effects of spoils, fines, and chargebacks from transactions. Unlike many Trade Promotion Management (TPM) tools that merely project future expenditures, Revya distinguishes itself by analyzing retailer behaviors after promotions, leading to more precise evaluations. Having overseen over $120 million in managed deductions, Revya has efficiently processed in excess of 16,000 deductions across 14 different distributors and retailers, including key industry players like UNFI, KeHE, US Foods, Sysco, Lowe's, and Menards, which underscores its substantial influence in the field. This all-encompassing strategy not only optimizes financial recoveries but also bolsters strategic planning for upcoming promotions, positioning Revya as an indispensable resource for CPG brands aiming to enhance their operational efficiency and market performance. Furthermore, Revya's innovative approach equips brands with insights that drive better decision-making and ultimately contribute to their long-term success in a competitive landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mindtree

Company Location

United States

Company Website

www.mindtree.com/insights/resources/mpromo-end-end-trade-promotion-management

Company Facts

Organization Name

Revya

Date Founded

2023

Company Location

United States

Company Website

www.revya.ai

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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