Ratings and Reviews 4 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4 out of 5 stars
support 4.5 out of 5 stars

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What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

What is AcuityAds?

AcuityAds distinguishes itself as a leading technology company that provides marketers with a robust platform for omnichannel digital advertising, ensuring remarkable returns on their advertising expenditures. Its cutting-edge journey automation technology, known as illuminâ„¢, flawlessly combines planning, purchasing, and real-time analytics into one cohesive platform. Utilizing proprietary artificial intelligence, illuminâ„¢ significantly improves programmatic capabilities, effectively connecting the gap between ad strategy and its execution. The firm creates a unified ecosystem that includes privacy-compliant data, inventory management, measures for brand safety, and partnerships focused on fraud prevention, delivering dependable solutions that yield exceptional, above-average results for even the most selective marketers. Central to AcuityAds' offerings is the unique Consumer Valuing Tool, which employs an algorithm to examine thousands of signals throughout the consumer journey and assesses their impact on conversion rates. These vital insights play a crucial role in uncovering new prospecting opportunities across a range of advertising formats, ultimately boosting campaign effectiveness and enhancing customer engagement. Furthermore, AcuityAds remains committed to evolving and adapting in response to the dynamic environment of digital marketing, ensuring that their clients continue to thrive in an increasingly competitive landscape.

Media

No images available

Media

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

Integrations Supported

Facebook
Fraudlogix
Instagram
Nielsen Marketing Cloud
OpenX
PubMatic
Web For Actors
Yahoo! Mail
comScore

API Availability

Has API

API Availability

Pricing Information

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

mediasmart mobile (now part of Affle group)

Date Founded

2005

Company Location

Singapore

Company Website

mediasmart.io

Company Facts

Organization Name

AcuityAds

Date Founded

2009

Company Location

Canada

Company Website

www.acuityads.com

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Mobile Advertising

Not specified

Categories and Features

Advertising

Not specified

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