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What is metoda?

Streamlined management of Sponsored Ads and impactful improvements powered by Artificial Intelligence are readily available to you. Boost your Amazon PPC initiatives with our state-of-the-art Ad Optimizer, your vital ally in successfully maneuvering through the extensive realm of Amazon Ads. Kickstart your Amazon PPC adventure effectively by harnessing the full potential of Sponsored Ads and Amazon DSP with our groundbreaking tool and knowledgeable Managed Service Team. Our extensive support encompasses all aspects, from crafting winning strategies to continuous campaign oversight, guaranteeing your success throughout the entire process. Additionally, our commitment to your growth means we are always ready to adapt and refine our approach to meet the evolving landscape of digital advertising.

What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

metoda

Date Founded

2012

Company Location

Germany

Company Website

metoda.com/amazon-advertising-tool/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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