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What is minubo?

Operating your business without reliable data is like navigating the seas without a guiding compass. However, numerous companies struggle to fully harness their vast data assets for financial benefits. Minubo offers a solution by integrating all your data into one cohesive platform, ensuring you have a comprehensive overview at all times. This integration promotes deeper insights and facilitates better-informed decision-making. Eliminate the hassle of disjointed systems, tools, and applications; now, all relevant information is interconnected and clearly displayed within a single application. With a well-established data model specifically designed for the e-commerce industry, you gain access to nearly 1,000 predefined key performance indicators, metrics, and reports, enabling you to start immediately without extensive onboarding. The self-service feature allows you to quickly find answers to specific questions, making the data more accessible. With minubo, a unified database is available to everyone in the organization, fostering collaboration, enhancing the overall user experience, and minimizing the risk of miscommunication. Additionally, minubo simplifies daily operations by ensuring that all data is automatically updated across each tool, allowing for easy sharing with just a click. This innovation not only streamlines workflows but also empowers teams to work more collaboratively towards shared objectives, ultimately driving success.

What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

Media

Media

Integrations Supported

CrossEngage
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify
Shopify Plus
TikTok

Integrations Supported

CrossEngage
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify
Shopify Plus
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

minubo

Date Founded

2013

Company Location

Germany

Company Website

www.minubo.com

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Categories and Features

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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