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What is mytraffic?

Obtain vehicle and pedestrian traffic data for any location at the touch of a button. By utilizing insights from data-driven analysis, you can enhance revenue opportunities and reduce potential risks. Harness the power of location analytics to guide and refine your strategic decisions, leading to greater profitability. Examine foot traffic trends in your key areas in comparison to other cities for a more comprehensive understanding. Use real-time data analytics to evaluate the strengths and weaknesses of your venues. Strengthen negotiations with brands by leveraging unbiased insights regarding visitor traffic, demographics, and consumer behavior patterns. Foster greater visitor engagement with your properties through well-informed strategies. Create a detailed marketing strategy and effectively measure ROI by gaining insight into footfall dynamics and visitor origins. Continuously track your properties over time, make internal assessments, and benchmark against your competitors to inform your decisions with trustworthy data. With our location intelligence, you can make comparisons throughout Europe using a standardized methodology, which empowers you to make informed decisions in a swiftly changing market. This all-encompassing strategy guarantees that every business decision you make is supported by high-quality data, ultimately leading to more successful outcomes. By understanding market trends and consumer behavior, you can position your business for long-term growth and success.

What is SafeGraph?

Spark your imagination with exceptional Points-of-Interest (POI) data, extensive business listings, and a deep dive into visitor behavior across the United States. This rich dataset includes around 5 million POIs, covering every type of location where consumers make purchases, such as well-known retail chains, shopping malls, convenience stores, airports, and beyond. In addition, it offers valuable analytics on store visits, foot traffic data, and demographics associated with these POIs. This information can help answer vital inquiries, including how often stores are visited, where the customers come from, and what other shopping habits they exhibit. Seamlessly integrate your existing POI data with SafeGraph's upgraded Places information, which encompasses business categories, operational hours, visit counts, and peak visiting times. With over 5,000 prominent brands linked to more than 1 million points of interest, this dataset provides an exhaustive overview. The data excludes locations that produce excessive noise, such as ATMs and Red Box kiosks, as well as defunct businesses and irrelevant entities like home-based LLCs without employees. This careful curation ensures you gain only the most pertinent and actionable insights for your business strategies, empowering you to make informed decisions that drive success. By leveraging this comprehensive dataset, you can enhance your understanding of market trends and customer behaviors.

Media

Media

Integrations Supported

PlotProjects

Integrations Supported

PlotProjects

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mytraffic

Company Location

France

Company Website

www.mytraffic.io/en/

Company Facts

Organization Name

SafeGraph

Date Founded

2016

Company Location

United States

Company Website

www.safegraph.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

GIS

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

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