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What is MzeroPlatform?

MzeroPlatform, created by Meridian, serves as the foundational infrastructure for the entirety of the company's software solutions. Functioning independently, MzeroPlatform provides a secure browsing environment specifically designed for kiosks, allowing organizations to deploy web-based kiosks that leverage web applications. Additionally, it incorporates features for managing URL whitelists and blacklists, which empowers businesses to oversee and regulate the content made available on their kiosks effectively. This level of control is crucial for ensuring that only appropriate and safe information is accessible to users.

What is Google Meridian?

Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.

Media

Media

Integrations Supported

Google Ads
Google Display & Video 360

Integrations Supported

Google Ads
Google Display & Video 360

API Availability

Has API

API Availability

Has API

Pricing Information

$17.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meridian Kiosks

Date Founded

1999

Company Location

United States

Company Website

www.meridiankiosks.com/kiosk-software/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/meridian

Categories and Features

Kiosk

Activity Reservations
Digital Signature
License Management
Onsite Printing
Remote Access
Secure Browsing
Ticket / Order Fulfillment
Touch Screen
Usage Reporting
Virtual Keyboard
Wireless Internet Access

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