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What is onalytica?

Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale. As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.

What is IZEA?

IZEA stands out as a trailblazer in marketing technology, providing both software solutions and professional services that enable brands to connect with a diverse range of prominent social influencers and content creators. Widely recognized as a reliable partner for leading industry brands, IZEA is at the cutting edge of the growing Creator Economy, allowing individuals to monetize their creativity and influence. Established in 2006, the company launched the first influencer marketing platform, facilitating almost 4 million transactions between buyers and sellers in the digital market. By partnering with IZEA, major brands and agencies strive to boost their online interaction, broaden their brand messaging, enhance their content creation efforts, and realize significant returns on investment. This forward-thinking company has essentially set the foundation for modern influencer marketing, changing the dynamics of how brands encourage content creation through financial compensation for bloggers and creators. Through this innovative approach, IZEA not only reshaped the interactions between brands and influencers but also significantly impacted the evolution of digital marketing tactics, highlighting the importance of collaboration in reaching target audiences effectively. The company continues to adapt and grow as the digital landscape evolves, ensuring that brands remain relevant in an ever-changing environment.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Get in touch

Pricing Information

$149 per month

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oalytica

Date Founded

2009

Company Location

United Kingdom

Company Website

www.onalytica.com

Company Facts

Organization Name

IZEA

Date Founded

2006

Company Location

United States

Company Website

izea.com

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Political Advocacy
Social Engagement

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Social Media Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Scoring
Lead Segmentation
Pipeline Management

Marketing Analytics

Campaign Management
Dashboard
Performance Metrics
Social Media Metrics

Public Relations

Campaign Management
Contact Management
Digital Asset Management
Press Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

AI Marketing

Not specified

Brand Management

Not specified

Content Marketing

Not specified

Creator Economy

Not specified

Influencer Marketing

Not specified

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