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What is onalytica?

Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale. As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.

What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

Media

Media

Integrations Supported

Facebook
Instagram
Later Social
LinkedIn
X (Twitter)

Integrations Supported

Facebook
Instagram
Later Social
LinkedIn
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Get in touch
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oalytica

Date Founded

2009

Company Location

United Kingdom

Company Website

www.onalytica.com

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Forms Management
Legislation Tracking
Petition Management
Political Advocacy
Rewards Program
Social Engagement

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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