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What is onalytica?

Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale. As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.

What is Publicfast?

Publicfast serves as a bridge between an extensive array of influencers and numerous brands, currently facilitating 721 active marketing campaigns that simplify the connection process for both sides. Although the task of selecting suitable influencers can feel daunting, Publicfast alleviates this challenge through its advanced algorithm that pinpoints the most fitting candidates based on your financial parameters and brand ethos. By harnessing this cutting-edge technology, you can elevate your influencer marketing strategy to be as efficient and targeted as running ads on platforms like Facebook. Explore a range of performance metrics, such as cost per click, CPM, and impressions, to fine-tune your approach and enhance your return on investment. Focus on developing a persuasive brief and enticing offer, then handpick the influencers who resonate most with your brand’s identity. With Publicfast, the unpredictability often associated with influencer marketing is transformed into a systematic, data-informed process, resulting in more impactful campaigns. This groundbreaking platform not only enhances brand visibility but also fosters stronger relationships between influencers and brands, ultimately paving the way for increased marketing success.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

Get in touch

Pricing Information

$149 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oalytica

Date Founded

2009

Company Location

United Kingdom

Company Website

www.onalytica.com

Company Facts

Organization Name

Publicfast

Date Founded

2014

Company Location

United States

Company Website

www.publicfast.com

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Political Advocacy
Social Engagement

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Social Media Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Scoring
Lead Segmentation
Pipeline Management

Marketing Analytics

Campaign Management
Dashboard
Performance Metrics
Social Media Metrics

Public Relations

Campaign Management
Contact Management
Digital Asset Management
Press Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Content Marketing

Campaign Management
Social Media Management

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