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What is onalytica?
Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale.
As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.
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Trendpop distinguishes itself as the leading analytics and insights platform specifically designed for short-form video marketing, focused on enabling users to achieve viral success on various social video platforms. Our highly skilled team employs a data-driven approach to address the complexities of virality; our sophisticated core engine has gathered and analyzed over a billion social video posts through advanced algorithms aimed at understanding the recommendation systems that promote viral content.
Established in August 2020 by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), Trendpop successfully attracted investment from YCombinator (W21) and reached profitability within just a year of its inception. By early 2022, Trendpop joined forces with Collab, a well-established entity in the digital creator landscape and an official partner for TikTok's creative and marketing initiatives. At present, Trendpop plays a crucial role in implementing TikTok marketing strategies for top record labels across North America, while also swiftly expanding into various other industries like film, television, beauty, and direct-to-consumer eCommerce. With a steadfast dedication to innovation and expansion, Trendpop is set to transform the way brands engage with their audiences in the rapidly changing world of social media, ensuring they remain at the forefront of digital marketing trends. The company’s unique insights are becoming increasingly valuable as more brands recognize the potential of short-form video content.
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API Availability
Has API
API Availability
Has API
Pricing Information
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Free Trial Offered?
Free Version
Pricing Information
$250/month/user
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Oalytica
Date Founded
2009
Company Location
United Kingdom
Company Website
www.onalytica.com
Company Facts
Organization Name
Trendpop
Date Founded
2022
Company Location
United States
Company Website
www.trendpop.com
Categories and Features
Advocacy
Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Forms Management
Legislation Tracking
Petition Management
Political Advocacy
Rewards Program
Social Engagement
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Public Relations
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Categories and Features
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Video Marketing
Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing