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What is ownerIQ CoEX?

CoEx stands out as an innovative and award-winning software solution designed specifically for retailers and brands to effectively navigate their first and second party data strategies. By integrating four key solutions frequently utilized by digital marketers into a single platform, CoEx offers users the ability to manage a variety of data assets such as website interactions, mobile applications, CRM, and POS systems, all while ensuring that data is standardized under a cohesive taxonomy to boost our data marketplace. Our cost-effective model, combined with a robust feature set, allows clients to build and maintain tailored audience segments with lower management costs. This efficient economic structure enables clients to invest a larger share of their marketing budget into actual advertising, rather than spending it on data management and ingestion. Furthermore, by achieving superior data match rates, we assist clients in preventing the data loss that often results from poor platform compatibility, which allows them to retain their entire audience and maximize marketing potential. In addition, our platform grants access to invaluable data from retailers and brands, which aids in crafting segments that consist of qualified shoppers, thus improving targeting precision. By adopting this holistic approach, CoEx establishes itself as an indispensable asset for any organization aiming to enhance its data-driven marketing strategies, leading to more impactful campaigns and stronger customer relationships. Ultimately, our commitment to innovation and efficiency makes CoEx a leader in the evolving landscape of data management solutions.

What is Scibids?

With the rapid growth of data and the increasing need to safeguard consumer personally identifiable information (PII), marketers encounter a multitude of challenges in efficiently driving brand and sales growth. To effectively address these hurdles, it is crucial to utilize advanced AI-driven decision-making technologies that are built for scalability. Scibids, a leader in marketing AI, offers a solution for addressable paid digital media that can improve key performance indicators (KPIs) by 30% to 70%, even in cases where marketing campaigns have reached a performance plateau or are no longer growing. Marketers must recognize that AI-driven optimization is essential rather than merely optional. Scibids AI stands out by providing an intelligent interface that integrates effortlessly with demand-side platforms (DSPs), taking campaign optimization to unprecedented levels. The technology supports a variety of ad formats, including standard and rich IAB display ads, video, native, and audio formats, while also being able to enhance a broad spectrum of KPIs, including custom formulas that leverage different measurement sources. Furthermore, adopting such pioneering solutions not only refines marketing strategies but also fosters deeper and more meaningful consumer engagement. In a competitive landscape, integrating innovative AI tools can create a significant advantage for brands striving to connect with their audiences effectively.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

FreeWheel Beeswax

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Inmar

Date Founded

1980

Company Location

United States

Company Website

www.owneriq.com/platform-coex

Company Facts

Organization Name

Scibids Technology

Date Founded

2016

Company Location

France

Company Website

scibids.com

Categories and Features

Data Management

Not specified

Display Advertising

Not specified

Categories and Features

Ad Optimization

Not specified

AI Advertising

Not specified

Artificial Intelligence

Process/Workflow Automation

Display Advertising

Not specified

PPC

A/B Testing
Bid Management
Budget Management
Campaign Management

Search Engine Marketing (SEM)

A/B Testing
Bid Management
Budget Management
Campaign Management

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