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What is plusoft Omni CRM?

A recent study published by the Harvard Business Review indicates that a notable 73% of shoppers utilize both online and offline channels during their purchasing journeys. This trend compels businesses to provide a uniform experience across all avenues. To meet this demand, it is essential for organizations to operate a reliable and current system that tracks the complete history of customer interactions. Utilizing plusoft Omni CRM serves as an excellent approach to achieving a cohesive experience by bringing together customer data. This advanced technology not only scales effectively but also adeptly manages various workflows across multiple channels while integrating seamlessly with pre-existing legacy systems. Additionally, the urgency for improved communication between healthcare providers and patients has grown, especially in light of social distancing practices, leading to an increased dependence on solutions that centralize user information to guarantee superior care and engagement. This evolving landscape underlines the critical need for businesses to adopt digital solutions as a fundamental part of their customer service strategies, ensuring that all interactions are both efficient and meaningful.

What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

Media

Media

Integrations Supported

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Plusoft

Date Founded

1988

Company Location

Brazil

Company Website

plusoft.com/en/produtos/omni/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Categories and Features

CRM

Not specified

Categories and Features

CPG

Not specified

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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