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What is roommaster?

roommaster (previously innQuest) is the hospitality industry’s unified platform, purpose-built to simplify operations, enhance guest engagement, and unlock revenue growth. Unlike scaled-down enterprise systems, roommaster was designed specifically for hotels, delivering a PMS that reduces administrative workload and accelerates staff training with an easy-to-learn interface. The platform seamlessly integrates PMS, booking engine, channel manager, payments, and AI-powered revenue intelligence to create a cohesive operational backbone. Hotels benefit from intelligent pricing strategies that can boost RevPAR by up to 35%, commission-free direct bookings, and streamlined day-to-day management across reservations, housekeeping, and guest services. Beyond operations, roommaster elevates guest interactions with features like the AI concierge, a branded guest mobile app, and personalization tools that strengthen loyalty. Its 30+ years of industry trust and proven performance are reflected in customer success stories, including properties with decades of roommaster use and measurable results like faster check-ins and significant increases in direct bookings. The platform also offers a marketplace of 100+ integrations, enabling hotels to customize their ecosystem with tools for marketing, POS, accounting, and smart room technology. Designed for properties of all sizes—from boutique B&Bs to large resorts—roommaster is scalable and adaptable to meet evolving hospitality needs. Hoteliers receive around-the-clock global support from specialists who understand operational challenges firsthand. By blending simplicity, flexibility, and advanced intelligence, roommaster empowers hotels to thrive in a competitive landscape while focusing on creating exceptional guest experiences.

What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

Media

Media

Integrations Supported

Akia
Canary Digital Tipping
Cendyn CMS
Cendyn Guestrev
Cendyn Loyalty
Cendyn Revintel
Fedelta Point of Sale
Flexkeeping
H&L POS
Idealpos
InTouch Data
IronWiFi
LodgIQ
Paired Plus
QuickBooks Online
UpsellGuru
Wave RMS
Whistle Messaging
Windcave

Integrations Supported

Akia
Canary Digital Tipping
Cendyn CMS
Cendyn Guestrev
Cendyn Loyalty
Cendyn Revintel
Fedelta Point of Sale
Flexkeeping
H&L POS
Idealpos
InTouch Data
IronWiFi
LodgIQ
Paired Plus
QuickBooks Online
UpsellGuru
Wave RMS
Whistle Messaging
Windcave

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

roommaster

Date Founded

1995

Company Location

United States

Company Website

roommaster.com

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Categories and Features

Hospitality Property Management

Built-in Accounting
CRM
Catering
Employee Management
Extended Stay
Front Office Management
GDS / OTA Integration
Group Management
Guest Experience (GEM)
Housekeeping Management
Loyalty Program
Maintenance Management
Marketing Automation
Marketing Management
Multi-Property
Online Booking
Point of Sale (POS)
Reservations Management
Reviews Management
Single Property
Vacation Rental

Hotel Channel Management

Inventory Management
Kill Switch
Promotions Management
Rate Management
Reservations Management
Restriction Management

Reservations

Activities Booking
Booking Notes
CRM
Customer Support
Group Reservations
Guest Management
Payment Processing
Promotions Management
Rate Management
Room Booking Management
Third Party Booking

Categories and Features

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