sellerboard vs. Nova Analytics

Accurate profit analytics for Amazon sellers offer comprehensive insights into various fees associated with selling on the platform, including FBA fees, commissions, PPC expenses, return costs, promotional costs, and fixed expenses like Virtual Assistant fees and Prep Center charges. Users can analyze their data based on specific timeframes, such as today or yesterday, and filter results by individual products for an in-depth assessment. The adaptable charts facilitate a swift evaluation of Key Performance Indicators, allowing for full customization of metrics like sales, unit profits, and return costs. Moreover, the output can be segmented by different timeframes and levels of detail, enabling users to examine trends from the previous year on a monthly basis or daily insights from the last month. Additionally, the interface supports multi-selection filtering by product or marketplace, providing both summary overviews and detailed product insights for each selected period. This interactive and intuitive P&L statement empowers sellers to concentrate on each specific aspect, such as Amazon fees, for every chosen timeframe, enhancing their understanding of overall profitability.

Nova Analytics is a robust cloud analytics platform specifically designed for sellers in the Amazon marketplace, including brand owners, suppliers using Vendor Central, and agencies managing multiple accounts. By consolidating data from Seller Central, Vendor Central, and Amazon Ads, it provides a cohesive overview that spans various Amazon marketplaces. This integration allows users to assess sales data, Amazon fees, operational costs, and profitability for each SKU, while also analyzing the effectiveness of advertising efforts through both campaigns and search terms. Moreover, the platform enables users to monitor orders, manage inventory levels, track stock replenishment rates, ensure listing health, and evaluate customer reviews in conjunction with search-query performance. In addition to these capabilities, Nova offers reporting for Amazon DSP, grants read-only database access for business intelligence tools, and operates a Model Context Protocol (MCP) server to facilitate compatibility with AI tools seeking account insights. Teams leverage this platform to thoroughly analyze and compare marketplace and account performance, thereby uncovering valuable insights into profitability even when considering Amazon's fees and additional expenses like cost of goods, FBM shipping, and VAT. This extensive range of features positions Nova Analytics as an essential tool for anyone aiming to optimize their presence and performance on the Amazon platform while adapting to the ever-changing marketplace landscape.