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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is Akamai Media Analytics?

In today’s digital landscape, audiences expect instant access to video content that provides a fluid experience across different devices. Any factors that hinder this experience, such as slow loading times, poor video quality, and interruptions, can lead to reduced viewer engagement, higher drop-off rates, negative brand impressions, and a lower likelihood of viewers returning. It is crucial to understand the strong connection between video quality, reliable performance, and overall business success. Gaining an understanding of your audience's online viewing behaviors from both a quality and engagement perspective is vital for assessing the health of your business. Moreover, having clear visibility into video performance metrics is essential for uncovering critical viewer insights that can impact your business’s long-term viability. By focusing on these elements, companies can ensure that their offerings resonate with audience needs and foster greater viewer loyalty. Ultimately, this strategic emphasis can pave the way for enhanced customer satisfaction and a more robust competitive edge in the marketplace.

Media

Media

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

Integrations Supported

Akamai
Evolv Al

API Availability

Has API

API Availability

Pricing Information

Contact us for more information on the price.

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

Akamai Technologies

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/products/media-analytics

Categories and Features

Audience Intelligence

AI / Machine Learning
Content Tracking
Data Visualization
Data-Driven Insights
Sentiment Analysis
Social Media Analytics

Content Analytics

Not specified

Content Marketing

Conversion Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Dashboards / Reporting
Export Results
Online News Monitoring
Social Media Monitoring

Categories and Features

Audience Intelligence

Not specified

Content Analytics

Not specified

Digital Analytics

Not specified

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