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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is HUP Editorial System?

The HUP editorial system offers an extensive array of features aimed at improving the workflow for editors engaged in the creation of modern media products. It boasts various tools, such as automatic usage lists that monitor utilized elements like images and agency reports, in addition to functionalities that facilitate the arrangement of text and visuals for daily activities. An integrated object browser provides editors with instant access to all media assets, while a full-text search function enables the quick retrieval of photos, articles, and reports in mere seconds. Each editor benefits from a personal "tray," which serves as a virtual workspace for storing essential items for immediate or future reference. Moreover, the system enhances productivity by allowing multiple users to work collaboratively on the same page at the same time, thus speeding up the overall process. To improve usability further, the platform features magnetic help lines and automatic optimization of image details through seamless integration with top industry software for image enhancement, ensuring that editors can generate high-quality content efficiently. This innovative system not only streamlines the editorial process but also encourages creativity and collaboration among team members, ultimately transforming the editorial experience into a more engaging and effective journey.

Media

Media

Integrations Supported

AT Internet
Adobe InDesign
Adobe Photoshop
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

Integrations Supported

AT Internet
Adobe InDesign
Adobe Photoshop
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

HUP

Company Location

Germany

Company Website

www.hup.de/en/think-media/editorial-system/

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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