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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is JUMP Insights?

An in-depth agile assessment of the video service's performance is crucial for identifying the immediate actions required to boost conversion rates, enhance user retention, and improve overall engagement. Establishing a segmentation strategy that aligns with your business's unique needs is vital for success. By integrating with various marketing platforms, you can streamline the execution of multichannel campaigns, which may include push notifications, customer relationship management (CRM) strategies, and other targeted communications tailored to specific user demographics. This capability allows for the implementation of marketing initiatives through various channels such as push notifications, in-app messages, SMS, and email outreach campaigns. By evaluating the effectiveness of different strategies under various business conditions, you can fine-tune your marketing approach for maximum impact. Our platform offers a diverse array of flexible key performance indicators (KPIs) and modules—including Jump Insights, Marketing 360°, Social Video Insights, and Fast Channels Insights—that empower users to make informed decisions and swiftly assess the effects of their strategies. Additionally, scrutinizing critical KPIs alongside user-specific data on a geographical basis facilitates the creation of highly targeted marketing campaigns, ensuring that your outreach maximizes effectiveness. This detailed analysis not only aids in refining campaigns but also enhances your understanding of audience behavior and preferences, ultimately leading to a more strategic approach to marketing efforts. In doing so, businesses can foster stronger connections with their user base, ensuring long-term loyalty and satisfaction.

Media

Media

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Contact us for more information on the price.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

JUMP

Date Founded

2016

Company Location

Spain

Company Website

www.jumpdatadriven.com/jump-insights/

Categories and Features

Audience Intelligence

AI / Machine Learning
Content Tracking
Data Visualization
Data-Driven Insights
Sentiment Analysis
Social Media Analytics

Content Analytics

Not specified

Content Marketing

Conversion Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Dashboards / Reporting
Export Results
Online News Monitoring
Social Media Monitoring

Categories and Features

Content Analytics

Not specified

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