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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is contentbird?

Content is fundamental in defining digital personas and revolutionizing marketing tactics. By working closely with our users, we have crafted an innovative strategy that enables businesses to amplify their online visibility and engage potential customers through compelling content. Our content marketing platform simplifies the management of digital assets through five key steps, all accessible from one unified interface. This integration promotes efficient collaboration, increases website traffic, and enhances the visibility of content marketing initiatives. By fusing strategy, processes, data, and a systematic methodology, our platform consolidates all critical components required to boost organic search visibility (SEO), conversion rates, and enrich overall customer experiences with captivating digital content. A strategic, data-informed approach to content marketing not only drives up visitor counts but also fosters their conversion into dedicated customers. Establishing a clear vision for content, setting precise objectives, identifying target audiences, creating style guidelines, and mapping out various customer journeys are essential steps in crafting targeted content that successfully drives outcomes. Ultimately, a robust content strategy is crucial for building meaningful relationships with audiences, paving the way for long-term growth, and ensuring that businesses remain competitive in an ever-evolving digital landscape.

Media

Media

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Microsoft Excel
Microsoft Word
Splunk APM
X (Twitter)
YouTube

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Microsoft Excel
Microsoft Word
Splunk APM
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€100 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

contentbird

Date Founded

2011

Company Location

Germany

Company Website

en.contentbird.io

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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