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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is ePressPack?

A "newsroom" platform functions as a dynamic, multi-faceted tool specifically designed for public relations, aiming to deliver quantifiable results. Epresspack has developed sophisticated software solutions for content management, which greatly improve the way international brands and their PR agencies manage, publish, and share news and information. Presently, one of the main obstacles encountered by Marketing and Communication professionals is the challenge of engaging diverse stakeholder audiences effectively, enhancing their market presence, and optimizing internal resource utilization. Our all-encompassing digital newsroom solutions—comprising CMS, CRM, email, and analytics—are meticulously crafted to tackle these challenges. This allows users to amplify the effectiveness of their content communications, assess and fine-tune their strategies for future endeavors, and simplify internal administrative processes. The newsroom serves as a centralized hub that not only streamlines content creation but also allows for hassle-free distribution across multiple channels with just a single click, thus significantly easing communication efforts. In conclusion, this holistic approach not only integrates various functions but also promotes a more unified and effective strategy for managing public relations initiatives, ultimately leading to greater success in achieving communication goals.

Media

Media

Integrations Supported

AT Internet
Adobe Acrobat
CisionOne
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

Integrations Supported

AT Internet
Adobe Acrobat
CisionOne
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

ePressPack

Date Founded

2011

Company Location

France

Company Website

epresspack.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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