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What is Socxo?
Socxo, a prominent platform specializing in Brand Advocacy, enables companies to cultivate, oversee, and evaluate their social media advocacy initiatives. By leveraging Socxo, businesses can transform their employees into influencers, thereby enhancing organic reach for their content marketing strategies. Harnessing social media influence not only attracts and engages your workforce but also empowers fans and partners, ultimately turning them into exceptional brand ambassadors who can effectively represent your values and mission.
What is Commspoint Journey?
Nielsen's Commspoint Journey is a robust media planning resource designed to pinpoint and assess the key decisions and factors influencing consumer behavior throughout the purchasing journey. By merging two or three recent purchases shared by survey respondents with Nielsen's proprietary database, it uncovers as many as 15,000 complex consumer pathways across more than 30 distinct categories. This rich dataset offers valuable insights into consumer engagement, encompassing everything from the initial stages of brand awareness to the considerations leading to a purchase, as well as the effects on sales and brand loyalty. The platform features a user-friendly onboarding experience that enables new users to become proficient within just a few hours of training and provides access to consumer insights across over 30 essential categories to enhance marketing strategies. Additionally, it analyzes consumer buying behaviors to identify potential future sales opportunities and allows for the optimization of marketing campaigns by ensuring that the appropriate message is delivered to consumers at the most advantageous times. In essence, Nielsen's Commspoint Journey empowers marketers with essential tools to adeptly navigate and understand the intricacies of consumer behavior, fostering more effective marketing endeavors. By leveraging this comprehensive resource, businesses can not only improve their marketing outcomes but also build lasting relationships with their customers.
Integrations Supported
UpContent
API Availability
Has API
API Availability
Has API
Pricing Information
$179 for 1,000 shares
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Socxo
Date Founded
2016
Company Location
United States
Company Website
www.socxo.com
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Categories and Features
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Employee Communication Tools
Activity / News Feed
Audio / Video Conferencing
Blogs
Chat / Messaging
Employee Directory
Event Calendar
File Sharing
Knowledge Management
Newsletter Management
Surveys & Feedback
Employee Engagement
Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys
Internal Communications
App Integration
Blogs
Chat/Messaging
Email Management
Employee Directory
Event Calendar
Newsletter Management
Photo Gallery
Social Sharing
Survey Management
Telephony
Video Chat
Voice Chat
Social Selling
Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Monitoring
Categories and Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates