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What is vi?

Create memorable video experiences that captivate users, encouraging longer engagement, improving user satisfaction, and paving the way for revenue opportunities. By seamlessly incorporating contextually relevant video content into your editorial approach, we enhance user interaction while creating additional video inventory. Our emphasis is on producing compelling video moments that resonate deeply with viewers. We carefully position brands like yours at the forefront, connecting contextual video opportunities with specific audience segments. Make an impactful statement with content that is genuinely significant. Your intentional videos will be featured on leading, credible platforms and within articles that share similar themes. By adding your content to our video library, you tap into the full power of our contextual matching technology. Additionally, you will receive insights on the effectiveness of your videos through comprehensive performance reports, helping you optimize their impact. This comprehensive strategy not only captivates viewers but also fosters meaningful connections between brands and their target audiences, ultimately driving engagement and loyalty. In an ever-evolving digital landscape, it's essential to remain adaptable and innovative in your approach to video content.

What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

Media

Media

Integrations Supported

ASTRAD DSP
Oracle Moat
Weborama
YouTube

Integrations Supported

ASTRAD DSP
Oracle Moat
Weborama
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

video intelligence AG

Date Founded

2017

Company Location

Switzerland

Company Website

www.vi.ai/

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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