Adform Integrations

Publitas offers a seamless solution for retail and ecommerce brands to convert traditional print flyers into engaging, shoppable catalogs. By leveraging cutting-edge technology, we facilitate the transformation of casual shoppers into dedicated buyers by delivering the right products to the right individuals at the optimal moment. Our platform empowers brands to utilize their digital publications as an extension of their online storefronts, thereby expanding their audience, increasing traffic, and enhancing product sales. A multitude of prominent companies, including MOMA, Crate & Barrel, Carrefour, and IKEA, rely on our innovative technology to develop their digital catalogs effectively. Our efficient and dependable platform, combined with our unique services, enhances companies' ability to increase their outreach, foster customer engagement, and boost conversion rates significantly. Furthermore, Publitas holds an ISO27001 certification, affirming our commitment to maintaining high standards in information security. This dedication to security ensures that both brands and consumers can trust in the integrity of our services.

Introducing the all-in-one solution for feed management and PPC campaigns. This comprehensive tool is designed to enhance your product feeds across major eCommerce platforms while simultaneously automating your pay-per-click advertising efforts. With Channable, you can utilize pre-built feed templates to evaluate pricing across more than 2,500 websites, affiliate networks, and online marketplaces, plus generate advertisements tailored for Microsoft Advertising or Google Ads. The success of your online store hinges on how effectively potential customers can discover your offerings. To address this need, Channable has developed an innovative online platform enabling retailers to oversee product feeds, streamline PPC campaigns, and seamlessly connect with various marketplaces. You can design PPC campaigns driven by your data feed, promoting product availability while employing retargeting strategies to increase conversions. The capabilities of Channable's feed management and PPC tools empower you to showcase your services across all channels, ensuring that your hotels and flights gain the visibility they need to attract more customers. By leveraging these robust features, you can maximize your marketing efforts and drive growth for your business.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

ROIVENUE™ is a comprehensive marketing intelligence platform aimed at enhancing return on investment by utilizing data-driven attribution and seamless integration. It consolidates all your customer relationship management, advertising, and web analytics information into a single location, allowing for a more streamlined approach. With the implementation of multi-touch attribution, you can effectively optimize your advertising expenditures for better results. This integration not only saves time but also empowers marketers to make informed decisions based on real-time insights.

Top-Rated Media Planning Software This highly acclaimed media planning software, recognized with a 5-star rating and multiple awards, creates impeccable media plans along with visually appealing flowcharts. It simplifies the process of RFPs and Os, ensures smooth trafficking, and provides thorough reporting. Among its numerous features, you'll appreciate the client dashboards and seamless vendor reconciliation, making your media planning experience even more efficient!

Streamline the purchasing and management of cross-media campaigns through a specialized media buying platform designed for both advertisers and agencies. Boost revenue from both direct and programmatic sources with a comprehensive advertising sales solution that serves the needs of publishers and agencies. Stakeholders are empowered to effortlessly plan, execute, and manage campaigns using a customized self-service advertising portal. This innovative solution supports both direct and programmatic advertising by integrating with leading ad servers, ad exchanges, SSPs, and DSPs. Additionally, it provides extensive functionalities for handling print advertising, including a detailed real-time booking calendar that enhances campaign management efficiency. Key out-of-home advertising capabilities are also included, ensuring effective inventory control and pricing strategies. Operating on the Force.com® platform, ADvendio enjoys the benefits of a trusted cloud technology provider, ensuring reliability and scalability. This powerful platform is equipped with robust APIs and mobile-friendly features that simplify campaign management. The intuitive interface enables users, even those with minimal technical skills, to easily navigate the system and utilize its full potential, making it a versatile solution for all advertising needs. Thus, the platform not only optimizes efficiency but also enhances the overall user experience.

The revenue generated from advertising is intricately tied to the quality of your inventory. You can instantly increase your profits with Browsi Revenue OS, which leverages more than 100 data metrics to dynamically address viewability, scalability, and pricing. Why stick to a one-size-fits-all ad design and merely wish for better results? Elevate your earnings by using AI to customize ad layouts for every user and page, which improves viewability, scalability, and the overall user experience. It's crucial to ensure that all inventory is consistently optimized for viewability. Given that numerous factors are adjusted with each page load, real-time optimization for viewability becomes essential. Browsi’s AI reconfigures every element of a publisher’s ad layout into a more adaptable format that boosts viewability while providing premium inventory to advertisers as needed. Ensuring that your inventory is viewable should not come at the cost of impression volume. Browsi effectively utilizes over 100 data points to strike a balance between these two important aspects. Employing a data-driven approach to inventory does not mean surrendering control; rather, publishers benefit from improved traffic benchmarking, valuable behavioral insights, strategic ad placements, and reduced ad delivery latency. This all-encompassing method guarantees that both revenue and user experience are prioritized in tandem, allowing for a more holistic approach to digital advertising. Ultimately, embracing such technology positions publishers for greater success in a competitive market.

Reimagine the world of display advertising with a user-friendly platform designed for seamless banner creation that maximizes efficiency throughout the entire dynamic campaign lifecycle, allowing you to prioritize performance over production. You can select from a wide array of templates or upload your personalized designs, eliminating the need for web design or development expertise to modify banner content. Publishing your banner is as simple as sending an email, and you have the flexibility to update any existing banners whenever necessary. Zuuvi, a platform hailing from Denmark, empowers digital marketers and designers to craft top-quality ads in just minutes. Not only can you generate banners and distribute them across various display networks and social media platforms, but you also have the capability to monitor their performance in real-time. The Zuuvi team comprises professionals with experience from advertising agencies, equipped with skills in programming, design, and understanding user experiences, ensuring that your advertising efforts are both effective and innovative. With Zuuvi, maximizing your advertising impact has never been easier or more efficient.

Immerse yourself in the realm of creativity without needing any programming skills by using Onlymega, a remarkable online platform that enables users to create high-quality HTML5 and JavaScript banners ideal for various advertising networks, animated GIFs, and cover images for social media sites such as Facebook and YouTube, along with MP4 outputs for Instagram. With this tool, you can effortlessly produce stunning Google Ads banners, Facebook advertisements, Instagram posts, Twitch graphics, and more. Given that videos and animations are prevalent in the modern social media environment, it's important to recognize that around 60 percent of consumers watch branded videos on Facebook every day. In addition, 64 percent of consumers indicate that they have made a purchase after viewing a Facebook video in the last month. Onlymega allows you to export your creative works in both 30 FPS animated GIFs and MP4 formats, making them ideal for sharing on Facebook, Instagram, and other social platforms. The platform also facilitates the seamless addition of clickTag to your ads, allowing for the creation of custom hyperlinks on buttons within your banners. By harnessing the power of Onlymega, not only can you unleash your creative abilities, but you can also bolster your marketing efforts and reach a wider audience effectively. Take advantage of this user-friendly tool today and transform your advertising approach.

If you aim to implement a governed delta lake, build a data warehouse, or shift from a traditional database to a modern cloud data infrastructure, Lyftrondata is your ideal solution. The platform allows you to easily create and manage all your data workloads from a single interface, streamlining the automation of both your data pipeline and warehouse. You can quickly analyze your data using ANSI SQL alongside business intelligence and machine learning tools, facilitating the effortless sharing of insights without the necessity for custom coding. This feature not only boosts the productivity of your data teams but also speeds up the process of extracting value from data. By defining, categorizing, and locating all datasets in one centralized hub, you enable smooth sharing with colleagues, eliminating coding complexities and promoting informed, data-driven decision-making. This is especially beneficial for organizations that prefer to store their data once and make it accessible to various stakeholders for ongoing and future utilization. Moreover, you have the ability to define datasets, perform SQL transformations, or transition your existing SQL data processing workflows to any cloud data warehouse that suits your needs, ensuring that your data management approach remains both flexible and scalable. Ultimately, this comprehensive solution empowers organizations to maximize the potential of their data assets while minimizing technical hurdles.

Openli makes the vendor vetting and management process easier and more efficient for you. Utilizing our services can significantly improve your privacy and vendor management strategies while saving time and enhancing quality. We take care of all the essential documentation required from your vendors, so you can enjoy the benefits without any of the stress. In our dedicated privacy hub, you will find the most recent updates regarding your vendors’ compliance with GDPR, including insights on DPA, SCCs, TIAs, and more. Continuously managing your data processors can be a daunting task, but with our support, you can focus on more pressing matters. The privacy hub provides you with a detailed overview of all your vendors, allowing you to upload legal documents, assign internal stakeholders, evaluate risk levels, and monitor departmental usage of different vendors. We oversee the entire vendor vetting process, enhancing both your legal operations and privacy strategies. Simply input your existing vendors, and we’ll take care of everything else, ensuring that your legal and privacy initiatives are scaled effectively. This approach allows you to concentrate on your key business objectives while we handle the intricacies of vendor compliance. Moreover, you can rest assured that your vendor management is being handled by experts who prioritize your needs.

Effortlessly create and maintain up-to-date reports in Google Sheets with automatic updates. You can easily extract data from various platforms such as Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. With DataSlayer, you can trust that your Google Sheets data and personal information are kept private, as it does not have access to them. All your spreadsheet and API information is securely stored on Google servers, ensuring that no data is transferred or saved by DataSlayer. The Enterprise plan provides a dedicated Account Manager who specializes in performance marketing for additional support. Importing campaign data from sources like Facebook, TikTok, Bing, Google Ads, DV360, and Google Analytics becomes a breeze with Dataslayer for Google Sheets. Within mere minutes, you can access your data, automate your reporting, and free up valuable time for other responsibilities. This efficient process not only boosts productivity but also empowers you to make more informed decisions rooted in real-time insights, transforming your approach to data management. By leveraging these tools, businesses can foster a culture of data-driven decision-making that ultimately leads to improved outcomes.

Adloox is recognized as the leading independent ad verification platform in Europe, dedicated to safeguarding advertisers, agencies, and various buy-side services from complex ad fraud while ensuring that ads are both viewable and placed in secure brand environments. The platform offers a comprehensive suite of features designed to optimize programmatic advertising campaigns, including fraud protection, brand safety measures, attention measurement, and detailed analytics. Adloox seamlessly integrates with major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media channels, such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Its services cater specifically to the requirements of advertisers, agencies, and publishers, providing them with crucial resources to safeguard their media investments, overcome media buying challenges, and protect their online assets for sustained monetization. The company’s commitment to transparency and operational efficiency is underscored by its educational center, which offers indispensable resources for navigating the intricacies of programmatic ad fraud. Furthermore, Adloox's continuous adaptation to emerging challenges in the digital advertising realm solidifies its reputation as a reliable ally in the industry, ensuring clients remain ahead of the curve. This proactive approach not only enhances client trust but also fosters a more secure advertising ecosystem overall.

Unify and streamline your data operations. Transform your data ecosystem into a dynamic force. Data Virtuality serves as an integration platform that ensures immediate access to data, centralizes information, and enforces data governance. The Logical Data Warehouse merges both materialization and virtualization techniques to deliver optimal performance. To achieve high-quality data, effective governance, and swift market readiness, establish a single source of truth by layering virtual components over your current data setup, whether it's hosted on-premises or in the cloud. Data Virtuality provides three distinct modules: Pipes Professional, Pipes Professional, and Logical Data Warehouse, which collectively can reduce development time by as much as 80%. With the ability to access any data in mere seconds and automate workflows through SQL, the platform enhances efficiency. Additionally, Rapid BI Prototyping accelerates your time to market significantly. Consistent, accurate, and complete data relies heavily on maintaining high data quality, while utilizing metadata repositories can enhance your master data management practices. This comprehensive approach ensures your organization remains agile and responsive in a fast-paced data environment.

Bloomreach revolutionizes the e-commerce landscape by personalizing the shopping experience through its dynamic data engine, which integrates customer and product information in real-time, allowing businesses to grasp consumer preferences effectively. This insightful understanding is seamlessly linked across all channels, creating an expansive e-commerce environment that adapts to shifting consumer behaviors during their shopping journeys. Loomi's advanced AI technology also paves the way for innovative purchasing methods, enhancing the overall shopping experience. Among Bloomreach's offerings are Engagement, a sophisticated marketing automation platform; Discovery, an intelligent search solution designed for e-commerce; Content, a unique content management system devoid of a conventional user interface; and Clarity, which utilizes AI for conversational shopping. The company holds numerous patents in the AI domain and caters to well-known global brands, including Williams-Sonoma and Bosch, solidifying its position as a leader in the industry. Ultimately, Bloomreach's commitment to innovation ensures that it remains at the forefront of e-commerce personalization.

In the field of branding initiatives, Meetrics' benchmark reports act as a vital resource for assessing online visibility benchmarks. Each quarter, these reports deliver an in-depth analysis that showcases critical metrics and emerging trends. As Europe's leading provider of ad verification services, Meetrics empowers businesses to determine the effectiveness of their digital branding efforts while also suggesting areas for improvement. By employing the Viewability Check tool, advertisers can evaluate the visibility of their branding campaigns effectively. The Audience Verification feature assesses the alignment of your target audience, ensuring that your advertisements reach those most likely to engage with them. To combat potential threats, Ad Fraud Prevention services are in place to identify and address any fraudulent activities that may arise. Moreover, the Brand Safety tool guarantees that your advertisements appear in contexts that resonate with your brand's identity and values. Meetrics provides a thorough evaluation of both display and video ad visibility, assessing viewability for each impression on a case-by-case basis. Additionally, all critical performance metrics from your campaigns can be easily accessed through the Meetrics Dashboard, with Excel reports readily available to offer ongoing insights into your advertising performance. This all-encompassing strategy not only enables advertisers to refine their campaigns based on up-to-the-minute data but also fosters a deeper understanding of audience behavior and engagement trends. By consistently analyzing these elements, brands can achieve greater efficiency and impact in their marketing efforts.

Yieldlab stands out as a leading supply-side platform (SSP) and plays a vital role in facilitating private marketplaces for esteemed publishers throughout Europe. It exemplifies a commitment to continuous growth and innovation while collaborating with premier media brands across the continent. By merging enthusiasm, intelligence, and advanced technology, we help ensure the financial success of media offerings and advertising strategies. Our foundational values emphasize partnership, transparency, and quality, which are integral to our operations. The Yieldlab platform enables secure and efficient interactions between buyers and sellers in the dynamic world of programmatic advertising. As a reliable partner for top-tier publishers and marketers, we assist in realizing the maximum potential of your media inventory across a variety of channels. The Yieldlab YRD platform is recognized for its excellence in quality and technology within the premium programmatic advertising sector, further enhanced by tailored support from our knowledgeable team. We place a strong emphasis on cultivating personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to create a collaborative advertising landscape. By opting for Yieldlab, you are not merely choosing a service provider; you are entering into a partnership that is fully committed to optimizing your advertising success while fostering innovation in the industry. This collaborative approach not only enhances campaign performance but also builds lasting relationships that benefit all stakeholders involved.

Real Identity™ equips brands with the ability to make quick, informed decisions, enabling the delivery of relevant messages at any given moment. This cutting-edge platform empowers prominent global brands to recognize and engage individuals ethically, regardless of time or place, thereby creating significant experiences. By ensuring that engagement is broad, scalable, and accurate during every single interaction, companies can greatly improve their outreach efforts. Moreover, Real Identity assists in the management and preservation of identity across the organization, leveraging decades of experience in data and identity alongside the latest advancements in artificial intelligence and machine learning. As the adtech landscape continues to shift, the demand for rapid access to identity and data becomes crucial for driving personalization and well-informed choices. In a world without cookies, the dependence on first-party data signals will be vital for these initiatives, fostering ongoing conversations among individuals, brands, and publishers. By crafting meaningful experiences across multiple channels, companies can not only leave a lasting impression on their customers and prospects, but also ensure compliance with evolving regulations, thereby sustaining a competitive advantage. This strategy guarantees that brands remain responsive to changing consumer preferences and market trends, ultimately fostering loyalty and satisfaction.

In the modern marketing landscape, professionals utilize a diverse array of channels to engage potential customers, carefully targeting them based on their preferred devices. The growing intricacy of marketing techniques, paired with the variety of gadgets people utilize to consume digital content each day, makes it increasingly difficult to accurately identify the individual behind a device and their buying habits. When users are not logged in, current tracking technologies rely on IP addresses and device IDs to connect users with the email and landing page components associated with designated marketing campaigns. Although these identifiers can provide broad information like geographical location and previous browsing behavior, they are inadequate in disclosing the true identity of the user or their purchasing tendencies. FuseCommander effectively tackles this issue by unifying the entire buyer's journey, which includes their preferred devices and channels along with the messaging that inspired their choices. By adopting this thorough approach, marketers gain insights not only into the actions taken but also the underlying motivations behind those actions, thereby enhancing the effectiveness of their strategies. Ultimately, this deeper understanding empowers marketers to tailor their efforts more precisely, leading to improved engagement and conversion rates.

As the frequency of data breaches and mishandling of personal information increases, managing privacy has emerged as a critical element in modern marketing strategies. Although many perceive the General Data Protection Regulation (GDPR) chiefly as a legal hurdle due to the hefty fines linked to non-compliance, it simultaneously provides an opportunity for brands to build stronger trust with their consumers. A study by iProspect highlighted that in 2019, an impressive 88% of marketers worldwide recognized trust as a fundamental focus, striving to achieve it through credibility, relevance, and reliability. In light of consumer privacy laws like the GDPR, numerous marketers are turning to tools such as TrustCommander, which informs users of websites and mobile apps about the personal data that is being collected, stored, and shared with third parties. TrustCommander effectively prevents the activation of any tracking tags that users have not explicitly approved, thereby ensuring greater transparency. This proactive stance not only protects consumer information but also fortifies the bond between brands and their customers, creating a more trustworthy marketplace. Ultimately, as privacy concerns continue to evolve, the importance of transparent practices will only grow, shaping the future of marketing strategies.

Acxiom equips brands with essential tools to harness vast data for gaining insights about premium audiences on a global scale. By personalizing and engaging experiences in both digital and physical spaces, companies can more effectively understand and target their ideal customers. In today’s “borderless digital landscape,” where marketing technology and digital connectivity converge, organizations can quickly access a wealth of data attributes, service options, and online behaviors from around the world, which aids in making informed strategic choices. As a prominent global data provider, Acxiom boasts thousands of data attributes spanning over 60 countries, helping brands enhance millions of customer interactions every day with actionable insights while maintaining a strong commitment to consumer privacy. With Acxiom's support, brands can better understand, connect with, and engage a variety of audiences, optimizing their media investments and crafting more personalized experiences. By leveraging Acxiom’s capabilities, brands not only reach worldwide audiences efficiently but also create meaningful engagements that leave a lasting impact. This comprehensive approach ultimately enables organizations to thrive in a competitive market where consumer expectations are continuously evolving.

Every organization encounters obstacles concerning data, but we are committed to helping you realize the full capabilities of your marketing data. Serving as a vital component of your marketing team, we enhance MarTech effectiveness by integrating people, processes, and platforms seamlessly. When these three factors are in sync, you can tap into the genuine power of data-driven decision-making. The MSIGHTS platform, carefully crafted from inception, provides a robust suite of applications and integrated services designed to prepare your data for analytics at the enterprise level. By taking control, you will achieve greater transparency and maximize the value extracted from your marketing data. Our solution packages can be employed individually to address specific challenges or combined for a holistic application of MSIGHTS across your marketing and data operations. From initial setup to continuous support, every solution is backed by our extensive data expertise and a dedicated customer service team, ensuring that you have the necessary resources for your success. This collaborative strategy not only resolves immediate issues but also equips your organization for ongoing growth and effectiveness in the long term. Ultimately, with our support, you can transform your data challenges into opportunities for innovation and advancement.

To address issues related to compliance and data management, you can take full control over your tracking capabilities. Ensure you adhere to ePrivacy regulations as well as GDPR and Schrems I guidelines. Implementing secure data collection practices from first-party sources is essential, and utilizing tracking prevention measures will safeguard you from potential disruptions. The JENTIS tag manager allows you to efficiently tag all of your tools, ensuring secure first-party data collection in a cookieless environment. Integration with pixels is also feasible, enabling you to gather quality data while maintaining compliance through consent and pseudonymization methods. Notably, tracking preventions and ad-blockers will not hinder your ability to obtain consent. With JENTIS, you can achieve a full data collection rate. If you face challenges related to compliance, third-party cookies, or client-side tracking, we offer comprehensive solutions to address these concerns. It’s important to recognize that tracking preventions and ad-blockers can significantly degrade your data quality, adversely affecting your online marketing strategies. Additionally, many browsers are now capable of deleting third-party cookies due to tracking preventions. JENTIS can be set up in less than an hour and integrates seamlessly with all of your current tools, ensuring a smooth transition. Once the installation process is complete, we will facilitate an automatic account closure for you. Our goal is to provide you with a robust framework that enhances data integrity and compliance.

The Moneytizer serves as an advertising platform tailored for publishers, providing a worldwide audience. Utilizing advanced header bidding technology, it enables major buyers from across the globe to vie against one another, ensuring you receive maximum advertising revenue. Our commitment to quality means that all advertisements within our network are safeguarded against redirects, pop-ups, and harmful downloads. The Moneytizer guarantees that you benefit from the latest monetization technologies to enhance your earnings. With our user-friendly WordPress plugin, integrating ad units and managing them is seamless and centralized. All relevant information can be accessed conveniently from a single dashboard, allowing you to keep track of monetization strategies and daily performance metrics. To further boost your advertising revenues, you will be assigned a dedicated account manager who will assist you. Payments are processed monthly once you accumulate $50, ensuring a hassle-free experience. With daily optimization of your monetization strategies, The Moneytizer takes the stress out of managing your revenue. Additionally, our support team is always on hand to address any questions or concerns you may have.

Enable self-service analytics for product development and growth strategies to enhance conversion rates, boost engagement, and improve customer retention. Esteemed brands rely on our expertise for in-depth customer insights. Our proficiency in leveraging alternative data allows us to construct the largest consumer graph globally. By applying sophisticated AI and big data methodologies, we can provide comprehensive and profound insights into consumer behavior and advertising applications. With foundational insights available at the individual level, you gain immediate visibility into the behaviors and preferences of both customers and potential leads. This capability permits tailored interactions at every point of contact. Design your marketing campaigns and customize messaging based on both online and offline activities of your intended audience. Employ detailed consumer profiles to ensure identity verification, enhance fraud detection efforts, and build trust with your clientele. Additionally, utilize location intelligence graphs to identify optimal locations for new projects and to refine the management of existing assets. By leveraging real-time insights, you can significantly enhance the return on investment for your campaigns. This holistic approach not only elevates customer experiences but also drives overall business growth.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

To effectively showcase the influence of marketing, it is crucial to have consistent and accurate information gathered from various sources. The complex environment of marketing technology often leads to teams operating independently, resulting in frequent discrepancies due to varied naming conventions, as the marketing mix continuously evolves. Accutics serves as a unified and validated language for data, offering clear and reliable marketing insights that drive your business forward. The journey of tracking marketing performance is inherently a collaborative one. With the support of Accutics, campaign creators, activation teams, and partners can always access and implement the latest version of your taxonomy across all platforms, ensuring everyone is on the same page. This collaborative methodology encourages streamlined processes, enabling standardized data collection without unnecessary hurdles. When it comes to analyzing marketing performance and expenditures, having a broad spectrum of data from various platforms is vital for accurate insights. As noted by Forbes, a staggering 80% of the time spent on extracting meaningful value is dedicated to the tedious task of data cleansing. The race for actionable insights often concludes before the data even arrives. By minimizing manual tasks and leveraging Accutics, you can move directly to connected, standardized, and harmonized data, thereby significantly enhancing your marketing efficiency and overall effectiveness. This integration not only simplifies data management but also empowers businesses to concentrate on strategic decision-making and growth opportunities. In this way, the true potential of marketing can be realized without being hindered by the complexities of data handling.

The SAP Store is an extensive online platform where businesses can discover, evaluate, and purchase over 3,000 applications, extensions, and services from SAP along with its trusted partners. This marketplace offers a wide array of solutions designed to assist organizations in overcoming various operational challenges, such as software for enterprise management, finance, human resources, and analytics, as well as creative applications and improvements. Users can take advantage of free trials or choose premium services, making it easy to access both SAP and partner solutions that enhance their business functions. With intuitive browsing and search capabilities, organizations can swiftly find, acquire, and manage the solutions they need while ensuring they integrate smoothly with their current SAP systems. This streamlined process ultimately enables companies to refine their workflows and increase efficiency across all areas of operation. Additionally, the platform’s variety of offerings caters to diverse business needs, making it an essential resource for any organization looking to improve its technological capabilities.

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

The Commanders Act Customer Data Platform enables organizations to enhance both revenue and customer loyalty by cultivating meaningful relationships with their prospects and existing clientele. As the cost of acquiring new customers rises, the rate of conversion remains relatively low, hovering around 2.5%-5%. In response, brands are increasingly focused on gathering essential data insights—including behavioral, demographic, and psychographic details—from every interaction with customers and leads. This trend underscores the importance of collecting extensive data from all customer touchpoints. Furthermore, it is crucial to clean, standardize, and securely store this data in a centralized repository that is easily accessible across all marketing channels, as well as utilized by sales and customer service teams through their CRM systems. For a genuinely customer-focused strategy, marketers must emphasize a data-driven approach, making it essential for them to access reliable data that facilitates a comprehensive assessment of their marketing tactics and strategies. By effectively leveraging these insights, businesses can customize their offerings to align more closely with customer expectations, ultimately leading to increased satisfaction and loyalty. In a competitive marketplace, the ability to adapt and respond to customer needs can significantly differentiate a brand from its rivals.