What is Adobe Analytics?

Adobe uniquely offers the capability to integrate, adjust, and analyze data throughout the entire customer journey without any friction. You also benefit from dynamic reporting, predictive analytics, and many additional functionalities. With our acclaimed tools, extensive web data can be converted into practical insights that benefit all stakeholders involved. We centralize data from diverse channels, providing immediate insights derived from a thorough 360-degree perspective of your clientele. This comprehensive approach fosters better decision-making strategies. Our powerful attribution features help you identify the key elements that contribute to each conversion, allowing for more effective resource distribution. By streamlining complex processes, we leverage AI and machine learning to uncover hidden opportunities and deliver solutions with just a click. Relying solely on traditional metrics, such as monitoring visits and tallying page views, is outdated. To truly maximize the internet's capabilities, it is vital to delve into customer journeys, traffic origins, content effectiveness, and video interactions. It's insufficient to know just who visits your website; understanding their motivations is equally crucial. This insight empowers you to identify the most suitable page or product to showcase, guaranteeing a superior user experience while enhancing engagement. Ultimately, leveraging these insights allows businesses to better cater to their customers’ needs.

Screenshots and Video

Adobe Analytics Screenshot 1

Company Facts

Company Name:
Adobe
Company Location:
United States
Company Website:
business.adobe.com/products/analytics/adobe-analytics.html

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Adobe Analytics Categories and Features

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

More Adobe Analytics Categories

Adobe Analytics Customer Reviews

Write a Review
  • Reviewer Name: Peter M.
    Position: Director IT
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfection When it Comes to Analytics

    Updated: Apr 20 2021
    Summary

    So far I can say Adobe Analytics is one of the best and has worked well for our business and personally my experience has been great. This is because this is one tool that never fails.

    Positive

    Integrating Adobe Analytics is easy and the tool is very affordable
    The software is easy to customize, integrate and manage
    I like that tis software is affordable and scaling is easy

    Negative

    Since Adobe Analytics has presented zero challenges, I have had no issues .

    Read More...
  • Reviewer Name: Riya A.
    Position: Tech Marketer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Campaign Analysis Made Simple By Adobe.

    Date: Jul 25 2021
    Summary

    Overall, Adobe Analytics is a tool to help gather important information about the website's performance like traffic details and page visitors. It has a simple and intuitive user interface.

    Positive

    * Adobe gives all the important information like page views, sessions, visitors and traffic data of the landing page.
    * It has dynamic user interface that helps a lot the user finding a particular function of choice.
    * It is easy to install, set up, and use.

    Negative

    * It does not give real-time reports of the website.
    * Sometimes the analytical data differs from the actual data.

    Read More...
  • Reviewer Name: Dancan G.
    Position: Digital Strategist
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Adobe Analytics Review

    Date: Feb 23 2021
    Summary

    Digital analytics reports are critical to the success of any online business and Adobe Analytics has been our to go tool. It is powerful, resourceful and effective.

    Positive

    Handling analytics was never easy before implementing this tool.
    The tool is resourceful in that there are many features to analyze every aspect of online presence including tracking ads, understanding our traffic and much more.
    The tool is also affordable and most importantly easy to use.

    Negative

    There is nothing to hate about this tool as it always outperforms.

    Read More...
  • Reviewer Name: Chet N.
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing for analytics

    Date: Apr 22 2020
    Summary

    Overall I like this program and enjoy how powerful it is. Helps us get a lot of good insights on our clients information and data.

    Positive

    Love how we can set up detailed reports for all our data into a single dashboard. It's very easy to do and set up multiple charts.

    Negative

    There is a learning curve to setting this up not it's doable.

    Read More...
  • Reviewer Name: Harrizon R.
    Position: Technical Support Analyst
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best software to get feedback for your analysis

    Date: Dec 24 2020
    Summary

    If you’re having trouble maximizing campaigns or if the reliable use of information is bothering you, choose Adobe Analytics. You can quickly transform big data challenges, as well as succeed quickly. I would advise Adobe Analytics to everyone, including small and large companies, as well as anyone who wants to see how their organization is doing, as well as getting essential information from it. Not only will you find it ideal to do, but you will certainly have the effect on your prices as well, since it is excessively expensive when comparing Adobe Analytics to various other products or tools that are available on the market.

    Positive

    It developed quickly. Before it was normal now he uses machine learning and also the specialized system. Now you can quickly assess large amounts of data in real time. I love the powerful visualizations and also the simple integration with the sales team.

    Negative

    I don't see anything to dislike, because it has everything. It helps your organization to examine, evaluate. I don't think there is anything to dislike about it because it is helping in an excellent way.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best in class consumer analytics software!

    Date: Jun 05 2020
    Summary

    If you're looking for a one-stop cloud-based solution that helps your businesses (of any size) collect, measure, explore marketing activities to understand the impact on customers, this tool can make your life easy.

    Positive

    - The workspace is highly customizable. It has a drag and drop interface that allows you to choose only the metrics that you wish to see and remove the clutter.
    - The tool is very easy to learn and use even for those with no analytics background.

    Negative

    - Custom reports can be very hard and time-taking to implement for non experienced users.
    - The support team can be weak at times.

    Read More...
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