Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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TrafficGuard
TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns.
Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS).
With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease.
Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.
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Valueimpression
With more than eight years of experience in the advertising industry, ValueImpression has observed numerous transformations in advertising technology. Our insight into the challenges faced by publishers, as well as the opportunities they might overlook, fuels our mission to help them maximize the worth of every impression they deliver. Consequently, we empower publishers to achieve the most precise and profitable value for each impression. ValueImpression establishes a unique and strong partnership with leading global advertising exchanges, allowing us to elevate your inventory to premier campaigns through efficient header bidding techniques. Our real-time reporting tools equip publishers with a thorough overview of their ad operations, ensuring they remain informed and capable of making swift adjustments. By continuously monitoring performance and applying necessary optimizations, we guarantee that publishers attract the most valuable demand for their inventory, thus enhancing their potential for revenue growth. This unwavering commitment to excellence positions ValueImpression as a reliable partner in navigating the intricacies of contemporary advertising, ensuring that our publishers not only meet but exceed their goals in a competitive landscape. Additionally, we believe that collaboration and communication are key to achieving long-term success in this dynamic environment.
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ADLIB
Adlib stands out as a cutting-edge advertising platform tailored for publishers aiming to maximize their revenue from mobile applications. Originally, it functioned as a mediation tool that linked various ad networks with publishers in Korea, but it has since transformed into the foremost Supply Side Platform (SSP) in the nation, thanks to the advanced technology and extensive resources provided by NHN Group. The platform boasts a comprehensive SDK that allows users to begin monetizing their app inventory right away, doing away with the complexities associated with traditional ad platform integrations. It provides lucrative advertising options through ACE Trader, the Demand Side Platform (DSP) from NHN ACE, and facilitates intricate Data Management Platform (DMP) configurations that utilize data from NHN Group's tools like PAYCO, Hangame, and Bugs. Furthermore, Adlib allows for precise targeting of a large audience comprising 47 million users, ensuring optimal effective cost per mille (eCPM) rates through its Real-Time Bidding system. By streamlining the monetization process, Adlib empowers developers to effortlessly enhance their ad revenue while maximizing the potential of their mobile applications. With such a robust offering, choosing Adlib means investing in a future with greater financial returns for app developers.
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