Identity Matrix
The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach.
With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries:
1. What sources generate your highest-quality traffic?
2. Can you outline the customer journey in detail?
3. What are the best ways to engage with high-intent, in-market prospects?
Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.
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D&B Connect
Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.
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Segment
Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.
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BIGDBM
BIGDBM stands as a prominent data provider in the United States, boasting over seven years of expertise in creating identity graphs with a strong emphasis on return on investment, privacy, and data quality. Our extensive consumer and B2B data collections are designed to significantly improve your marketing initiatives, optimize lead-generation efforts, and streamline identity verification processes. The unmatched datasets we offer deliver critical insights into consumer behavior, encompassing essential contact details such as emails, phone numbers, addresses, and device identifiers, along with lifestyle traits, affinity attributes, buyer intent, and online behavior. In addition, our B2B data resources include detailed and updated contact information for over 30 million US businesses and more than 125 million employees, empowering you to effectively cultivate your sales pipeline and drive growth. By leveraging our data, you can better understand your target audience and refine your strategic approach to market engagement.
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