What is Artisan?
Artisan is an AI BDR platform that helps sales teams automate outbound prospecting, lead enrichment, personalized messaging, reply handling, and meeting booking. The platform is centered on Ava, an AI sales teammate that can work inside a company’s existing stack or take over the full outbound motion. Ava can sync with Salesforce and HubSpot, send as sales reps, respect account owners, queue manual tasks, and keep reps working from their existing inboxes. For teams that want a consolidated system, Artisan includes a 250M+ B2B contact database, enrichment from more than 22 sources, campaign automation, native dialing, sequencing, engagement workflows, and booking capabilities. Ava finds high-intent leads using CRM data, imported lists, website visitors, product activity, funding rounds, leadership changes, and other intent signals. She launches personalized multi-channel outreach across email and social, then queues call steps for reps inside the platform. Ava also tests many message variations at once, including subject lines, tone, structure, CTAs, and messaging angles, then shifts campaign volume toward what performs best. When prospects reply, Ava can qualify interest, handle objections, continue the conversation, book meetings directly on rep calendars, or escalate to a human based on team rules. Artisan supports ready-to-run campaigns for cold outbound, website visitor outreach, intent-triggered outreach, CRM lead reactivation, closed-lost follow-up, event follow-up, upsell, cross-sell, self-serve conversion, and new customer onboarding. Guardrails include approval mode, account ownership protection, escalation rules, exclusion lists, DNC enforcement, AI policy controls, audit logs, role-based access, SSO, SAML, SCIM, SOC 2 Type II compliance, GDPR support, and workspace isolation.
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