What is Attributy?
Campaign optimization driven by AI utilizes advanced deep learning algorithms to tailor marketing strategies for distinct user profiles. It's important to recognize that not every conversion occurs immediately; instead, Attributy examines historical user data over several months to pinpoint any critical interactions that may have swayed a buying decision. This analysis enables dynamic attribution algorithms to create a precise representation of the value each channel contributes. However, these tools are ineffective for single-channel attribution. Many marketers tend to overlook the significance of each measured channel and fail to appreciate the cumulative, long-lasting impact of a comprehensive campaign. By concentrating on the user, Attributy's artificial intelligence algorithm tracks each customer's journey from the first interaction to the final purchase. This approach ensures that every advertisement receives credit that accurately reflects its actual contribution to customer conversions, ultimately enhancing the overall effectiveness of marketing efforts. As a result, businesses can make more informed decisions that lead to improved return on investment.
Pricing
Price Starts At:
Free Basic
Price Overview:
The client will be charged after 100,000 impressions for the free package
Free Version:
Free Version available.
Free Trial Offered?:
Yes
Integrations
No integrations listed.
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Company Facts
Company Name:
Attributy
Date Founded:
2018
Company Location:
United States
Company Website:
attributy.com
Product Details
Deployment
SaaS
Windows
Mac
Training Options
Documentation Hub
Online Training
Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
Attributy Categories and Features
Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates