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What is AutoRaptor CRM?

AutoRaptor stands out as an effective and user-friendly CRM software tailored for independent and BHPH dealers, offering them a combination of reliability and ease of use. This platform enhances the user experience beyond what is typically found in other CRM solutions, enabling independent dealers to spot sales prospects and expand their operations effectively. With features such as robust automation, email marketing, license scanning, insightful reporting, and seamless third-party integrations, AutoRaptor empowers sales teams to concentrate on the most promising leads while boosting overall productivity. Additionally, our exceptional support team serves as a valuable asset, providing dealers with essential assistance that often goes unrecognized. This comprehensive approach ensures that users not only have the tools they need but also the support to maximize their CRM experience.

Pricing

Price Starts At:
$299.00 /month

Screenshots and Video

Company Facts

Company Name:
AutoRaptor
Date Founded:
2006
Company Location:
United States
Company Website:
www.autoraptor.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
1-10
11-50
51-200
201-500
Target Organization Types
Mid Size Business
Small Business
Startup
Supported Languages
English

AutoRaptor CRM Categories and Features

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Automotive CRM Software

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management

Auto Dealer Software

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration
  • Reviewer Name: Gina B.
    Position: Sales
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Auto Raptor

    Date: Feb 16 2026
    Summary

    AutoRaptor is a top‑tier choice for dealerships that want a straightforward, dealership‑focused CRM with excellent support and strong lead‑handling capabilities. It’s not the most automation‑heavy CRM on the market, but its ease of use and industry‑specific features make it one of my favorite CRMs I have ever used.

    Positive

    Extremely easy to use, excellent customer support, strong lead management & communication tools, reliable and user‑friendly.

    Negative

    the basic day to day functions are so easy to use but the deeper features do require a bit of digging and learning to fully grasp all the extras that a lot of people miss

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Sales Mgr.
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Money Maker

    Date: Feb 16 2026
    Summary

    My sales went up after using the system and have told other dealers about the system thank you. The easy process that makes sales easy

    Positive

    You can stay in contact with your customers and never forget what you talked about. Making an appointment that tracks your progress.

    Negative

    I love everything about this. to me there are no cons

    Read More...
  • Reviewer Name: Donald T.
    Position: Sales associate
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Wonderful CRM

    Date: Feb 16 2026
    Summary

    Simplicity really easy to use I would recommend it to any dealership I think one thing about a CRM it should be user-friendly. Be able to post pictures call customers from the CRM.

    Positive

    It was user-friendly everything pops up appointments i’ve been in the sales for the last 30 years. Worked a lot of CRM‘s this one’s really great everything at your fingertips easy to pass the lead to your colleague for follow ups wonderful system like I said I would recommend it to anybody.

    Negative

    There really no cons to it I think it’s a great tool for the industry. Lotta dealerships should use it but they don’t. They rely on the old methods those methods don’t work anymore so I definitely recommend them to any dealership.

    Read More...
  • Reviewer Name: Stefanie F.
    Position: Ops Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Reliable CRM

    Date: Feb 16 2026
    Summary

    AutoRaptor CRM has helped our dealership stay organized and accountable when managing inbound leads and follow-ups. The reporting tools, activity tracking, and task reminders make it easier to monitor performance and ensure no customer slips through the cracks. It has streamlined our sales workflow and improved overall efficiency.

    Positive

    We use AutoRaptor CRM in a high volume dealership environment, and it has helped us stay organized with leads, follow-ups, and accountability across departments. The dashboard makes it easy to track inbound leads, assign them to sales reps, and monitor response times. The task reminders and activity tracking are especially helpful for ensuring no customer falls through the cracks.

    I also like the reporting features being able to see lead sources, closing ratios, and salesperson activity helps management make informed decisions. The integration with our dealership process keeps everything centralized, which improves communication between sales and management. Overall, it keeps structure in what can otherwise become a chaotic environment.

    Negative

    There is a learning curve for new users, especially salespeople who are not tech-savvy. Some reporting customization could be more flexible, and occasionally pages load slower during high traffic times. However, once the team is trained properly, it runs smoothly and becomes part of the daily workflow.

    Read More...
  • Reviewer Name: Catherine B.
    Position: MGR
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Autoraptor dealership crm

    Date: Feb 16 2026
    Summary

    The price and value out way the negative. This is a great system to train new staff with to get them comfortable coming into the auto industry.

    Positive

    Easy to work with. Easy to learn. Great for computer challenged staff or for training new people.

    Negative

    Glitches in system with short response. Down time.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Lead Sales
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective Solution

    Date: Feb 16 2026
    Summary

    Effective tool for our dealership, nothing I'm overjoyed with in particular, but it gets the job done.

    Positive

    - user friendly
    - mass emailing/texting feature
    - clean front/home page
    - access from mobile device
    - templates for quick responses

    Negative

    - individually opting out of messages. If I send a bulk message to all people, there should be a way to unselect the 'sold/delivered' individuals. Spamming them with marketing information negates their experience as an individual that purchased a car
    - too many pop ups through the home page that interrupt my business flow
    - image size restrictions

    Read More...
  • Reviewer Name: Diana M.
    Position: Sales Representative
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great CRM

    Updated: Feb 16 2026
    Summary

    Autoraptor is very user friendly. Support team is always there when you have a question. I also love how easy it is to access the reports to keep track of my progress.

    Positive

    I use this every day and really appreciate how simple it is. Everything is easy to find, and it’s incredibly helpful when I’m making my upsheets and keeping them organized.

    Negative

    One thing I dislike is that sometimes I wish it reminded me, “Hey, you still need to respond to this client.” I get so many notifications that a little reminder like that would always be nice.

    Read More...
  • Reviewer Name: Justin B.
    Position: GM
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Very pleased

    Updated: Feb 16 2026
    Summary

    10/10 would recommend I think the auto raptor platform is a great way to elevate efficiency and overall reach to customers.

    Positive

    The intuitiveness is something that you usually will not find with softwares like these! Especially at such a great price!

    Negative

    No complaints, we have used it for a short period of time. But overall, very pleased!

    Read More...
  • Reviewer Name: Yi Chien Y.
    Position: Sales Consultant
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Aisa is good

    Updated: Feb 26 2026
    Summary

    Overall, Aisa is impressive, offering fast problem-solving, creativity boosts, learning support, and convenience, but it can misinterpret context, raise privacy concerns, and lacks true human intuition.

    Positive

    Aisa is so smart! It helps people learn, create, and solve problems faster every single day. Amazing!!

    Negative

    AI assistants can sometimes misunderstand context, make mistakes, risk privacy, lack human empathy, and reduce critical thinking skills.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: BDC agent
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    User friendly

    Date: Feb 16 2026
    Summary

    Overall the product works as described and with the many options that are available this was a good choice for it's customers.

    Positive

    The layout made it ease to use and kept us up to date with customer interaction. Work flow was simplified and tasks in an orderly manner.

    Negative

    For a new user it was difficult to find where you needed to be but after a quick tutorial that problem was solved.

    Read More...
  • Reviewer Name: Armando G.
    Position: Sales Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM 2026

    Updated: Feb 16 2026
    Summary

    Overall, AutoRaptor CRM is a solid choice for small to medium-sized businesses, especially those prioritizing ease of use. However, improvements to the mobile app and pricing transparency would make it even better.

    Positive

    AutoRaptor CRM effectively facilitates the tracking of sales goals, sales figures, in-person appointments, and the management of all generated leads within the platform.

    Negative

    The pricing structure can be confusing for some users.

    Read More...
  • Reviewer Name: Nicki M.
    Position: Sales
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Game-Changer for Our Dealership!

    Date: Feb 16 2026
    Summary

    We recently started using AutoRaptor at Cochrane Nissan, and the experience has been outstanding. The advanced AI technology has significantly improved how we manage and follow up with leads, and we've seen great success because of it. The system is very streamlined and easy to use.

    Positive

    What really stands out is the support team anytime we’ve had a concern or wanted to incorporate something new, they respond quickly and often implement updates right away. It’s been a fantastic partnership so far. Highly recommend!

    Negative

    One area we’d like to see improved is the ability to send or revoke photos and videos more easily but the good news is the team is already working on enhancements in this area.

    There have also been a few minor glitches, mostly related to third-party phone service integrations. However, they’ve been very proactive in addressing these issues and are actively working with those providers to streamline everything.

    Overall, any concerns we’ve had have been taken seriously and handled quickly, which makes a big difference.

    Read More...
  • Reviewer Name: Mike G.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Left and came back..

    Date: Feb 16 2026
    Summary

    I think they have the best CRM in the business for dealers. If they would expand to a DMS and accounting software that was easy to follow like their CRM, they'd be unbeatable.

    Positive

    Everything, Very Easy to learn. And they are good teachers. But if you have ever changed systems, it's a task. This transition was great. Then after a few years, I got a hair on my a#$ and wanted to try a new system with a DMS and I cancelled Raptor. I think I mighta been gone for 4 months before I called Jami and like a dog with his tail between their legs, came back, they graciously welcomed me and we're back to Ease.

    Negative

    Not a full dealer solution for Service, Sales and Accounting.

    Read More...
  • Reviewer Name: Cedric O.
    Position: Operations
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Solid product that delivers

    Date: Feb 24 2026
    Summary

    It's a been a good experience working with AutoRaptor. Prompt, professional, and efficient. What more can you ask for?

    Positive

    The system is easy to use and offers all of the essentials needed to manage your customers and database.

    Negative

    No major dislikes or complaints with AutoRaptor. Good customer service! The team was so helpful and made everything very easy.

    Read More...
  • Reviewer Name: Charles P.
    Position: Sales associate
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Appointments galore

    Date: Feb 17 2026
    Summary

    Its great and continually gets better, they're constantly adding new features and updating other features to our needs.

    Positive

    I love how it's always asking for appointments and offering a variety of vehicles if their initial vehicle of interest has been sold. It saves me so much time and effort!

    Negative

    Not much of note. my main gripe is that the contact info is somewhere near the bottom of the customer page when it could just be at the very top with their name.

    Read More...
  • Reviewer Name: Dan C.
    Position: General manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Auto Raptor is great

    Updated: Mar 02 2026
    Summary

    My experience with AutoRaptor has been very good. Im pleased with the service and tech support. Great product and user friendly.

    Positive

    Very easy and simple to use. Easy to keep up on all working customers and work new and existing leads that come into our autobase.

    Negative

    I have no complaints. Sometimes it takes a minute to locate an old lead from years ago but that is usually due to it being logged with a different name or number.

    Read More...
  • Reviewer Name: Tom M.
    Position: Sales Consultant
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great CRM For Sales Staff

    Date: Feb 20 2026
    Summary

    I'm a happy user. Other than the frustrating that occurs with the specific instances listed above, it makes my job easier!

    Positive

    Great for handling leads from multiple sources. Like how it's linked to our phone system so I can keep track of any missed incoming calls. Easy for management to keep track of communications with leads.

    Negative

    Inability to CC in emails. Inability to send videos. Inability to send multiple images at once via text. Mobile App is not great.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Sales
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Use

    Date: Mar 16 2026
    Summary

    Overall positive. Easy to figure out and keep organized. Very intuitive to navigate as well. Lots of places to write notes and remind you of customer's goals.

    Positive

    Easy to use and understand. Everything is intuitive. Easy to set and complete tasks and overdue column is easy to navigate as well.

    Negative

    I wish you could "unread" tasks from the globe icon, sending videos would be nice, slow to load up sheets when searching by vehicle

    Read More...
  • Reviewer Name: CARLOS M.
    Position: Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Really easy to use

    Date: Feb 17 2026
    Summary

    AutoRaptor CRM has been a solid tool for keeping leads organized and improving follow-up. The pipeline view and task reminders help the team stay consistent, and it’s easy to track where deals stand. Cons: like most CRMs, the initial setup takes time and there’s a small learning curve. Some reporting/customization can feel a bit limited if you want advanced dashboards. Overall, the pros outweigh the cons by a lot — it’s reliable, helps prevent leads from slipping through, and makes the sales process smoother.

    Positive

    AutoRaptor CRM has been a solid tool for our dealership. It helps keep leads organized, makes follow-up consistent, and gives good visibility into the sales pipeline so nothing slips through the cracks. The interface is straightforward, and it’s easy for the team to stay on the same page with tasks, notes, and reminders. Reporting is helpful for tracking performance and accountability. Overall, it’s a reliable CRM for dealerships that want better structure and faster follow-up.

    Negative

    like most CRMs, the initial setup takes time, and there’s a small learning curve to get everyone using it the same way. Some reporting/customization can feel a bit limited if you want very advanced dashboards. Overall, it’s reliable and effective once it’s dialed in.

    Read More...
  • Reviewer Name: Rashid A.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good dealership crm

    Date: Feb 16 2026
    Summary

    Overall great software at an affordable price. Automations help making communication with customers easier and with inventory syncing makes it easier to manage.

    Positive

    -syncing with inventory dms
    -syncs incoming leads with advertisers
    -ability to communicate with customers via email and sms

    Negative

    -there could be more features and customization in customer communication

    Read More...
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