What is Autotrader?

Autotrader B2B offers a diverse range of digital marketing, advertising, analytics, and retail tools designed exclusively for automotive dealerships, with the goal of connecting dealers to potential buyers who are actively on the lookout for vehicles. This comprehensive suite presents tailored solutions for both Franchise and Independent dealers, including listing packages that highlight new, used, and specialty vehicles for enthusiastic shoppers while providing flexible visibility options and advanced merchandising tools. Moreover, real-time analytics enable dealerships to pinpoint which vehicles resonate most with consumers, allowing them to make data-driven decisions effectively. The platform also features digital retailing capabilities that enhance the online purchasing experience, allowing consumers to calculate payments, evaluate trade-in values, and apply for financing from any device, thus optimizing the sales process prior to a customer's visit to the dealership. In addition, distance retailing functions allow dealers to broaden their outreach beyond local constraints by advertising delivery services and employing virtual selling strategies, ultimately strengthening their market presence and expanding sales opportunities. By integrating these cutting-edge features, Autotrader B2B not only helps dealerships increase their sales but also significantly improves the overall car buying journey for customers, making it more convenient and user-friendly than ever before. As a result, the platform fosters a more efficient marketplace that benefits both dealers and buyers alike.

Screenshots and Video

Autotrader Screenshot 1

Company Facts

Company Name:
Autotrader US
Date Founded:
1998
Company Location:
United States
Company Website:
b2b.autotrader.com/solutions/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Autotrader Categories and Features

Auto Dealer Software

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration