What is BL.INK?
BL.INK is an advanced link management solution that enables businesses to meticulously capture, monitor, and manage customer interactions across a multitude of channels. By facilitating the creation and deployment of customized shortened URLs and QR codes, BL.INK enhances digital marketing attribution through comprehensive data collection that results in well-organized and consistent information, which is essential for optimizing marketing ROI and attribution reports. The use of trusted branded short links and QR codes also significantly increases click-through rates across various media, such as SMS, direct mail, emails, social media, product packaging, signage, and television ads. Moreover, the platform supports GS1 Digital Link and GS1 2D barcodes, offering critical insights for both consumers and supply-chain vendors during their engagement journey. BL.INK prioritizes data safety and regulatory compliance by providing global data residency solutions, meeting HIPAA standards, and holding SOC 2 certification. Since its establishment in 2008, the company has successfully catered to a wide range of industries, including healthcare, retail, consumer goods, aviation, enterprise software, and financial services. Furthermore, BL.INK seamlessly integrates with popular analytics tools like Adobe Analytics, ObservePoint, Khoros, and Google Analytics, ensuring that businesses can leverage their data effectively. Overall, the platform stands out as a vital resource for organizations aiming to enhance their marketing strategies through effective link management.
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BL.INK Categories and Features
URL Shorteners
BL.INK offers customized, branded short URLs that enhance user engagement and boost conversion rates by aligning with your established brand identity. The platform simplifies the process of generating uniform, data-rich links throughout your organization, offering limitless data fields and management options. With rules-based routing, you can tailor content delivery based on factors such as a user's language and location. After creating a short URL, you retain the flexibility to modify the destination link, data parameters, and fields. Administrators have the ability to set permissions, designate trusted domains, and establish approval workflows. BL.INK seamlessly integrates with marketing analytics tools such as Google Analytics and Adobe Analytics through our open API, and features native integrations with Khoros and Sprinklr, with additional integrations in development. Furthermore, BL.INK adheres to HIPAA regulations, holds SOC2 Type 2 accreditation, secures data both in transit and at rest, and performs regular security compliance audits.
QR Code Generators
BL.INK offers QR codes that feature shortened links, allowing you to gather and analyze limitless data for each code. Even after publication, these links can be adjusted to change the destination, add or modify data fields, or implement rules-based routing. The platform supports an unlimited number of data fields, enabling the collection of campaign and marketing information, product details, GS1 parameters, GTINs, user registrations, dosing instructions, and more. BL.INK is well-suited for GS1 Global Links, GS1 2D barcodes, digital product passports, product information management (PIM), and comprehensive marketing analytics, including cross-channel reporting. With our open API, you can seamlessly integrate with any technology. BL.INK adheres to HIPAA regulations, holds SOC2 Type 2 accreditation, and ensures data is encrypted both in transit and at rest, alongside continuous security compliance evaluations. These QR codes are ideal for sharing patient information, incorporating into packaging or signage, or utilizing in television advertisements. They also enable the collection of marketing data from offline initiatives.
Marketing Attribution Software
BL.INK offers branded shortened URLs and QR codes that provide reliable and organized data for both campaign and asset performance. This information can seamlessly integrate with Adobe Analytics and various other platforms to enhance marketing attribution and return on investment reporting. Our system captures all forms of customer interactions, including those that occur offline, and supports an unlimited number of data fields, administrative features, approval processes, and much more. We ensure that every link generates uniform marketing data for effective cross-channel analysis, whether utilized in social media, email communications, in-store displays, television advertisements, content marketing, digital advertising, or other channels. The insights derived from BL.INK's data enable brands to identify which channels lead to conversions, allowing for the optimization and enhancement of marketing strategies while boosting customer engagement. Moreover, BL.INK adheres to HIPAA regulations, holds SOC2 Type 2 certification, encrypts data both during transmission and when stored, and performs regular security compliance assessments.
Link Management Tools
BL.INK offers a suite of Link Management Tools that allow enterprises to generate personalized, branded shortened URLs and QR codes consistently across their global operations. With the capability to hold unlimited data fields, BL.INK links can gather a variety of information including campaign and marketing insights, product details, GS1 parameters, GTINs, and more. This platform is well-suited for managing GS1 Global Links, GS1 2D barcodes, digital product passports, product information management (PIM), in-depth marketing analytics, cross-channel reporting, and beyond. Utilize BL.INK templates to tailor your links while setting guidelines and approval processes, ensuring that your data remains structured and organized. The platform seamlessly integrates with product packaging workflows and various marketing analytics tools such as Google Analytics and Adobe Analytics through its open API. Additionally, BL.INK features native integrations with platforms like Khoros and Sprinklr, with more integrations in development. Our commitment to security is evident as we maintain HIPAA compliance, hold SOC2 Type 2 accreditation, encrypt data during transmission and at rest, and perform regular security compliance assessments.
Content Analytics Software
BL.INK specializes in providing branded short URLs and QR codes that facilitate accurate monitoring of content performance across different platforms and marketing campaigns. These links effectively collect UTM parameters, click-through statistics, geographical data, and additional insights. With BL.INK’s rules-based routing system, A/B testing is simplified, allowing for personalized content delivery based on individual user information, such as language choices. Furthermore, BL.INK integrates effortlessly with various platforms, including Adobe Analytics, Google Analytics, Khoros, Sprinklr, and multiple social media channels, enhancing the comprehension of content interaction and performance. This integration is essential for comprehensive content analysis and for fine-tuning marketing tactics. BL.INK optimizes URL management while providing essential insights into content efficacy, which is crucial for advancing content evaluation and strategic planning. Additionally, BL.INK adheres to HIPAA regulations, holds SOC2 Type 2 certification, encrypts data both in transit and at rest, and consistently performs security compliance assessments.