What is Baited?

Baited.io offers an advanced AI-powered phishing simulation platform that enhances organizational security by providing realistic and interactive training scenarios. The platform uses OSINT data to craft targeted phishing emails, making simulations feel like real-life attacks from criminal hackers. By simulating real-world phishing scenarios, Baited.io helps businesses identify and mitigate vulnerabilities before they result in costly data breaches. Its comprehensive reporting system allows organizations to gain valuable insights into the effectiveness of their training programs and identify specific weaknesses across their teams. Additionally, the platform is designed to be secure and private by default, with all data encrypted and anonymized in dedicated servers located in Switzerland. Baited.io is not just a phishing simulation tool but a proactive defense mechanism that helps employees recognize and combat phishing threats, reducing the risk of human error leading to compromised data. Businesses using Baited.io can expect to significantly lower the chances of a successful phishing attack, thus safeguarding their reputation, customer trust, and sensitive information. By using this tool, companies can ensure their employees are well-equipped to handle evolving phishing tactics and remain ahead of emerging threats.

Pricing

Price Starts At:
$6/month/user
Free Trial Offered?:
Yes

Integrations

No integrations listed.
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Company Facts

Company Name:
Baited SA
Date Founded:
2024
Company Location:
Switzerland
Company Website:
baited.io

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Baited Categories and Features

Anti-Phishing Software

More Baited Categories

Baited Customer Reviews

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  • Reviewer Name: A Verified Reviewer
    Position: CTO
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Realistic phishing simulations built for how attacks actually work today!

    Date: Jul 03 2026
    Summary

    Our overall experience with Baited was very positive. The platform brings a more realistic and attacker-minded approach to phishing simulation, moving beyond generic templates and checkbox awareness training. What makes it valuable is the combination of AI, OSINT and human-layer risk: campaigns feel relevant because they are built around the kind of public signals attackers would actually use. It is especially useful for organizations that want to understand how employees react to credible, contextual phishing attempts and improve awareness without turning training into boring compliance theatre. Baited feels like a strong fit for teams looking for modern, realistic phishing simulations in the AI and social engineering era.

    Positive

    Baited stands out because the phishing simulations feel much closer to real social engineering than standard template-based awareness tools. The AI and OSINT-driven approach makes campaigns contextual, relevant and much more believable for employees. I also liked that the platform connects simulation with interactive awareness, so the learning moment happens immediately after the scenario instead of feeling like a separate training module. For security teams, the value is clear: it helps expose how public company information, roles and trust patterns can become attack material.

    Negative

    Baited is still a young platform, so buyers expecting a huge legacy ecosystem, endless third-party integrations or a massive review base may need some reassurance during evaluation. Some advanced reporting and benchmark features could also become stronger over time as more campaign data is collected across customers. That said, the core concept is already very sharp and different from traditional phishing simulation tools.

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