6sense
6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.
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Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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HyBid
We develop cutting-edge optimization strategies aimed at helping publishers increase their revenue from a variety of advertising formats and demand types. By utilizing the PubNative Exchange, you can access an extensive selection of global advertising opportunities through over 150 trusted demand partners. Our commitment to exceptional support guarantees that you receive guidance at every step toward reaching your mobile monetization goals. HyBid allows publishers to boost their income potential and engage with a wider array of buyers by making every impression available to multiple demand partners, including direct demand simultaneously. Our server-to-server integration features low latency, which necessitates minimal development while providing a seamless solution that reduces delays and improves the user experience significantly. Furthermore, our all-encompassing multimedia auction gives publishers unified access to a variety of demand sources and ad formats, facilitating the easy request of numerous components for native, video, rich media, and display formats through a single integration point. This functionality not only streamlines the workflow but also optimizes the opportunities for revenue growth across various advertising platforms, ultimately enhancing the overall profitability for publishers. In this rapidly evolving market, our solutions are tailored to ensure you remain at the forefront of monetization strategies.
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Collectcent
Collectcent distinguishes itself as a key player in the realm of programmatic advertising technology, working closely with direct publishers and advertisers globally through various pricing models like CPM, CPI, and CPA. Our aim is to provide all-encompassing digital advertising solutions across mobile, desktop, OTT, and in-app platforms to support clients in reaching their goals. We empower thousands of app and web publishers from a myriad of sectors, including e-commerce, gaming, travel, entertainment, and telecommunications, to maximize monetization and revenue. Each day, we manage over 3.5 billion impressions across various formats, including Display, Native, Banner, and Video. Our state-of-the-art auto-optimization technology seamlessly integrates with all leading publisher integration methods, such as Tag-based, Header Bidding, API, and SDK, guaranteeing that inventory reaches a precisely targeted tier I demand stack. Within our Ad Exchange framework, we conduct real-time bidding to buy and supply traffic in a streamlined manner. To ensure the highest quality of traffic, we utilize a combination of in-house and third-party fraud detection systems, which consistently keep our SIVT percentage below acceptable limits. Therefore, we are committed to preserving the integrity and effectiveness of the advertising ecosystem while continuously innovating to enhance our services. Our relentless pursuit of excellence in advertising technology sets us apart in a competitive landscape.
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